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INSERT INTO `wp_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (1,1,'2014-12-26 08:20:14','2014-12-26 08:20:14','Last Christmas I have been privileged to assist the production of <a href=\"https://www.youtube.com/watch?v=WEsRznrnwr8\" target=\"_blank\">Christmas music video</a>, together with <a href=\"http://hanscs.com/digital-marketing/promote-youtube-video-google-adwords#christmas-video-credits\">a bunch of talented people</a>. As the festive season was only a week away, we wanted to reach more people with our YouTube video. Along with continuous promotion on social media, we also tried out <a href=\"https://www.youtube.com/yt/advertise/\" target=\"_blank\">Google AdWords for Video</a> with the hope of <strong>gaining online exposure on a short budget</strong> (SGD 40).\r\n<div class=\"videoWrapper\"><iframe src=\"//www.youtube.com/embed/WEsRznrnwr8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"></iframe></div>\r\n<ol>\r\n	<li><a href=\"/digital-marketing/promote-youtube-video-google-adwords#how-much-youtube-ad-formats\">Introducing YouTube Ad Formats</a></li>\r\n	<li><a href=\"/digital-marketing/promote-youtube-video-google-adwords#how-youtube-charges\">How Does YouTube Charge for Advertising?</a></li>\r\n	<li><a href=\"/digital-marketing/promote-youtube-video-google-adwords#youtube-ad-auction\">How Much Does Advertising in YouTube Cost?</a></li>\r\n	<li><a href=\"/digital-marketing/promote-youtube-video-google-adwords#setting-up-youtube-ads\">Setting Up YouTube Ads / Google AdWords For Video</a></li>\r\n	<li><a href=\"/digital-marketing/promote-youtube-video-google-adwords#targeting-your-youtube-ads\">Targeting Your YouTube Ads</a></li>\r\n</ol>\r\n<!--more-->\r\n<a id=\"how-much-youtube-ad-formats\" name=\"youtube-ad-formats\"></a>\r\n<h2>Introducing YouTube Ad Formats</h2>\r\nIf you are an avid YouTube watcher, you must have noticed sometimes YouTube does not directly load the video of your choosing. Instead it presents you with another video — which you can \'Skip\' only after a good five seconds have passed. That is a YouTube <em>TrueView in-stream</em> ad. There are two types of video ad formats available in YouTube: <em>TrueView in-stream</em> and <em>TrueView in-display</em>.\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_trueview_in_stream_in_display1.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-44\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_trueview_in_stream_in_display1.jpg\" alt=\"YouTube Ad Trueview In-Stream In-Display Format\" width=\"858\" height=\"545\" /></a>\r\n<a id=\"how-youtube-charges\" name=\"how-youtube-charges\"></a>\r\n<h2>How Does YouTube Charge for Advertising?</h2>\r\nYouTube / Google AdWords for video uses a CPV (cost-per-view) model to charge for its advertising. <strong>You pay only when someone decides to view your video</strong>. What counts as a \'view\'? For <em>in-stream ad</em>, you will be charged when the user watches 30 seconds or sees the end of the ad. You pay nothing if they don\'t initiate the video or drop off from the video before the minimum amount of time passes. For an <em>in-display ad</em>, you will be charged after users click — and begin watching your video.\r\n<a id=\"youtube-ad-auction\" name=\"youtube-ad-auction\"></a>\r\n<h2>How Much Does Advertising in YouTube Cost?</h2>\r\nYouTube ads / Google AdWords uses an <strong>ad auction system</strong> to determine the actual CPV (cost-per-view) you need to pay. Each time an ad is eligible to appear for a search, it goes through the ad auction. Think of it as a traditional auction house. After deciding on a target market, you decide the maximum bid amount you are willing to spend for a video view (<strong>max CPV bid</strong>).\r\n\r\n<strong>Your competitors are ads which are aiming for the same target market</strong>. They will also input the max CPV bid they are willing to spend. Obviously high-profile target markets will face fiercer competition.\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/google_adwords_auction.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-148\" src=\"http://hanscs.com/wp/wp-content/uploads/google_adwords_auction.jpg\" alt=\"Google AdWords Auction\" width=\"858\" height=\"290\" /></a>The system will then assess each ad\'s max CPV bid and <strong>Quality Score</strong>.\r\n\r\n<strong>What is Quality Score?</strong> Quality score is how Google automatically measures effectiveness of the ads you are showing. The more relevant your ad is to your target audience, Google will reward you with higher Quality Score. Quality Score is measured based on your ad\'s performance, such as View Rate (<em>how many video views you get</em>) and Click-Through Rate (<em>how many clicks you get</em>). <strong>So if your video is cool, your Quality Score will be high</strong>.\r\n\r\n<strong>How do you see your ad\'s Quality Score?</strong> Unfortunately for video ads and ads on Google Display Network, Google does not disclose Quality Score.\r\n\r\nOnce the system determined your Quality Score, it\'s multiplied by your max CPV bid to rank your ads among other advertisers. That\'s called Ad Rank. <strong>The ad with highest Ad Rank wins the auction, and will be shown to the viewer</strong>.\r\n\r\n<a id=\"youtube-ad-auction-overcharge\" name=\"youtube-ad-auction-overcharge\"></a><a href=\"http://hanscs.com/wp/wp-content/uploads/google_adwords_auction2.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-149\" src=\"http://hanscs.com/wp/wp-content/uploads/google_adwords_auction2.jpg\" alt=\"Google AdWords Auction\" width=\"858\" height=\"326\" /></a>Sometimes you may be charged cheaper than your max CPV bid, because <strong>the actual CPV you are paying is the minimum sum needed to beat the ad with 2nd highest Ad Rank</strong>.\r\n\r\nYour Actual CPV = ( Ad Rank of the ad below you / your Quality Score ) + $0.01\r\n\r\nExample: Let\'s say the maximum bid I am willing to pay is $0.06 per view — if I only needed $0.03 to beat the ad below me, the system will only charge me $0.03 for that view. <strong>So you need not worry about Google overcharging your account if you are bidding too much.</strong>\r\n\r\n<strong>The average rate for CPV highly varies based on target market and competition</strong>. For my Christmas video campaign, I targeted people who are searching for Christmas songs in YouTube. For this target market, my average CPV is SGD 0.02 — I am paying 2 cents every time someone watches my video (<em>I found this out after seeing my ad performance report after a week</em>).\r\n<a id=\"setting-up-youtube-ads\" name=\"setting-up-youtube-ads\"></a>\r\n<h2>Setting Up YouTube Ads / Google AdWords For Video</h2>\r\nIf you would like to advertise using YouTube ads, you can visit <a href=\"https://www.youtube.com/yt/advertise/\" target=\"_blank\">this page</a> and click \'<em>Get Started</em>\'. Follow the instructions provided on that page.\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-157\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords.jpg\" alt=\"Getting Started with Video Ads AdWords\" width=\"858\" height=\"419\" /></a>For my Christmas video campaign, these were the initial settings we started up with:\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords_settings.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-160\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords_settings.jpg\" alt=\"Youtube AdWords Settings\" width=\"858\" height=\"521\" /></a>\r\n<table style=\"margin-bottom: 20px;\" width=\"100%\">\r\n<tbody style=\"vertical-align: top;\">\r\n<tr>\r\n<td width=\"20%\"><strong>Campaign Name:</strong></td>\r\n<td width=\"80%\">We set the campaign name to <em>Steffi Vica Xmas video</em>. This will not be shown to public, so you can name it anything.</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Budget:</strong></td>\r\n<td>We set the budget to SGD 5 daily.</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Delivery Method:</strong></td>\r\n<td>We chose the default option (Standard: Show ads evenly over time).</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Networks:</strong></td>\r\n<td>We excluded <a href=\"https://support.google.com/adwords/answer/2404190?hl=en\" target=\"_blank\">Google Display Network</a> because we wanted the ad to be served on YouTube only. Ticking this will make your ad appear on various Google partner websites as well.</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Locations:</strong></td>\r\n<td>We started off with Indonesia, Singapore, Hong Kong, United States.</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Languages:</strong></td>\r\n<td>We set the languages to English and Indonesian.</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Video ad formats:</strong></td>\r\n<td>For the URL, we put in <a href=\"https://www.youtube.com/watch?v=WEsRznrnwr8\" target=\"_blank\">https://www.youtube.com/watch?v=WEsRznrnwr8</a>. For the ad format, we kept the default option (Use default video ad formats) with both in-stream and in-display options ticked. Please refer to screenshot below.</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_in-stream_in-display.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-191\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_in-stream_in-display.jpg\" alt=\"AdWords in-Stream in-Display Settings\" width=\"858\" height=\"862\" /></a>For the <em>in-display ad\'s landing page URL</em>, we used <a href=\"https://www.youtube.com/user/aurallion\" target=\"_blank\">our channel page</a>. To greet visitors who visit this page, we also set the <a href=\"https://www.youtube.com/watch?v=WEsRznrnwr8\" target=\"_blank\">Christmas video</a> to be auto-played as the channel\'s featured video.\r\n\r\nAnd for <em>in-stream ad\'s destination URL</em>, we used our channel\'s subscription link <a href=\"http://www.youtube.com/subscription_center?add_user=aurallion\" target=\"_blank\">http://www.youtube.com/subscription_center?add_user=aurallion</a>. People clicking on this link will be automatically asked if they want to subscribe to Aurallion YouTube channel. You can use this URL to get your channel\'s subscription link <strong>http://www.youtube.com/subscription_center?add_user=<em>[INSERT YOUR CHANNEL USERNAME HERE]</em></strong>\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords_frequency-capping.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-209\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords_frequency-capping.jpg\" alt=\"YouTube AdWords Ads Frequency Capping\" width=\"858\" height=\"495\" /></a>\r\n<table style=\"margin-bottom: 20px;\" width=\"100%\">\r\n<tbody style=\"vertical-align: top;\">\r\n<tr>\r\n<td width=\"20%\"><strong>Mobile bid adj.:</strong></td>\r\n<td width=\"80%\">Increase your mobile bid if you want your ad focus more on phone users. Decrease it if you want to less focus on mobile phone users. I suggest to adjust this later after you received data on your ad performance report, e.g. <em>if your view rate is higher on mobile, you should consider increasing the bid adjustment for mobile.</em></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Ad rotation:</strong></td>\r\n<td>The system will deliver your ad based on which goal you want to optimize - do you want to get more clicks, or would you like more views? For us we wanted to focus on views.</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Frequency capping:</strong></td>\r\n<td>We capped the ad impression to only 2 times per week per each unique user, because we wanted the video to reach as many different people as possible before our daily budget ran out. We wouldn\'t want the video to be served to the same person too many times.</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<a id=\"targeting-your-youtube-ads\" name=\"targeting-your-youtube-ads\"></a>\r\n<h2>Targeting Your YouTube Ads</h2>\r\nIn the next page, you will be asked to input your CPV bid. You can start using the recommended bid from the system. Don\'t worry you can amend this anytime later. Also don\'t worry about <a href=\"#youtube-ad-auction-overcharge\">bidding too much CPV</a>.\r\n\r\nThen you will be asked to choose your targeting method. There are many targeting methods to narrow down your <a href=\"https://support.google.com/adwords/answer/2454017?hl=en\" target=\"_blank\">audience targeting</a> (demographics, interests, topics, remarketing, keywords, placements), which you can combine to aim for the particular market you want. For this campaign, <strong>we wanted to target specifically people who are looking for Christmas songs</strong>. So we used keywords targeting to target Christmas-like keywords:\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/christmas_songs_keyword_targeting.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-219\" src=\"http://hanscs.com/wp/wp-content/uploads/christmas_songs_keyword_targeting.jpg\" alt=\"Christmas Songs Keyword Targeting\" width=\"404\" height=\"423\" /></a>\r\n\r\nKeep in mind that keywords targeting for video by is set to <a href=\"https://support.google.com/adwords/answer/2407779?hl=en\" target=\"_blank\">broad match</a> (<em>details <a href=\"https://www.en.adwords-community.com/t5/AdWords-for-Video/Does-Adwords-for-Video-Accept-Keyword-Match-Types/td-p/261241\" target=\"_blank\">here</a></em>). So my ad will be eligible to appear on searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, stemmings (such as floor and flooring), related searches, and other relevant variations (e.g. my ad may appear if user searched for <em>Xmas</em> instead of <em>Christmas</em>).\r\n\r\nAfter your ad has been created, the status will automatically be set to <em>Under review</em> until Google team has finished reviewing your ad. This process may take several hours to a day. After approval, your ad will begin running.\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_ad_pending.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-225\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_ad_pending.jpg\" alt=\"AdWords Ad Pending\" width=\"858\" height=\"232\" /></a>\r\n\r\nOur Christmas ad was set to run from 19 December to 26 December 2014, with a budget of SGD 5 daily (total SGD 40). Can you guess how it will perform?\r\n\r\nIn my <a href=\"/digital-marketing/promote-youtube-google-adwords-2/\">next post</a>, I will be posting <strong>some data results and lessons learned from running this campaign</strong>. So, stay tuned!\r\n\r\nDo you have any questions or comments? Let\'s discuss in the comments section.\r\n\r\n<hr />\r\n\r\n<a id=\"christmas-video-credits\" name=\"christmas-video-credits\"></a><strong><a href=\"https://www.youtube.com/watch?v=WEsRznrnwr8\" target=\"_blank\">Video</a> Credits:</strong>\r\n<ol>\r\n	<li>Music arrangement and video production by <a href=\"http://www.aurallion.com/\" target=\"_blank\">Stefanus Wayanartha</a></li>\r\n	<li>Vocals by <a href=\"https://soundcloud.com/steffi-tanim\" target=\"_blank\">Steffi Tanim</a> and Veronica Marcella</li>\r\n	<li>Guitarist and logistics by Hans Christian Sulistio</li>\r\n</ol>','Promoting YouTube Video With Google AdWords','','publish','open','open','','promote-youtube-video-google-adwords','','','2015-01-01 08:52:07','2015-01-01 08:52:07','',0,'http://hanscs.com/wp/?p=1',0,'post','',0),(5,1,'2015-01-01 08:52:02','2015-01-01 08:52:02','Last Christmas I have been privileged to assist the production of <a href=\"https://www.youtube.com/watch?v=WEsRznrnwr8\" target=\"_blank\">Christmas music video</a>, together with <a href=\"http://hanscs.com/digital-marketing/promote-youtube-video-google-adwords#christmas-video-credits\">a bunch of talented people</a>. As the festive season was only a week away, we wanted to reach more people with our YouTube video. Along with continuous promotion on social media, we also tried out <a href=\"https://www.youtube.com/yt/advertise/\" target=\"_blank\">Google AdWords for Video</a> with the hope of <strong>gaining online exposure on a short budget</strong> (SGD 40).\n<div class=\"videoWrapper\"><iframe src=\"//www.youtube.com/embed/WEsRznrnwr8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"></iframe></div>\n<ol>\n	<li><a href=\"/digital-marketing/promote-youtube-video-google-adwords#how-much-youtube-ad-formats\">Introducing YouTube Ad Formats</a></li>\n	<li><a href=\"/digital-marketing/promote-youtube-video-google-adwords#how-youtube-charges\">How Does YouTube Charge for Advertising?</a></li>\n	<li><a href=\"/digital-marketing/promote-youtube-video-google-adwords#youtube-ad-auction\">How Much Does Advertising in YouTube Cost?</a></li>\n	<li><a href=\"/digital-marketing/promote-youtube-video-google-adwords#setting-up-youtube-ads\">Setting Up YouTube Ads / Google AdWords For Video</a></li>\n	<li><a href=\"/digital-marketing/promote-youtube-video-google-adwords#targeting-your-youtube-ads\">Targeting Your YouTube Ads</a></li>\n</ol>\n<!--more-->\n<a id=\"how-much-youtube-ad-formats\" name=\"youtube-ad-formats\"></a>\n<h2>Introducing YouTube Ad Formats</h2>\nIf you are an avid YouTube watcher, you must have noticed sometimes YouTube does not directly load the video of your choosing. Instead it presents you with another video — which you can \'Skip\' only after a good five seconds have passed. That is a YouTube <em>TrueView in-stream</em> ad. There are two types of video ad formats available in YouTube: <em>TrueView in-stream</em> and <em>TrueView in-display</em>.\n\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_trueview_in_stream_in_display1.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-44\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_trueview_in_stream_in_display1.jpg\" alt=\"YouTube Ad Trueview In-Stream In-Display Format\" width=\"858\" height=\"545\" /></a>\n<a id=\"how-youtube-charges\" name=\"how-youtube-charges\"></a>\n<h2>How Does YouTube Charge for Advertising?</h2>\nYouTube / Google AdWords for video uses a CPV (cost-per-view) model to charge for its advertising. <strong>You pay only when someone decides to view your video</strong>. What counts as a \'view\'? For <em>in-stream ad</em>, you will be charged when the user watches 30 seconds or sees the end of the ad. You pay nothing if they don\'t initiate the video or drop off from the video before the minimum amount of time passes. For an <em>in-display ad</em>, you will be charged after users click — and begin watching your video.\n<a id=\"youtube-ad-auction\" name=\"youtube-ad-auction\"></a>\n<h2>How Much Does Advertising in YouTube Cost?</h2>\nYouTube ads / Google AdWords uses an <strong>ad auction system</strong> to determine the actual CPV (cost-per-view) you need to pay. Each time an ad is eligible to appear for a search, it goes through the ad auction. Think of it as a traditional auction house. After deciding on a target market, you decide the maximum bid amount you are willing to spend for a video view (<strong>max CPV bid</strong>).\n\n<strong>Your competitors are ads which are aiming for the same target market</strong>. They will also input the max CPV bid they are willing to spend. Obviously high-profile target markets will face fiercer competition.\n\n<a href=\"http://hanscs.com/wp/wp-content/uploads/google_adwords_auction.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-148\" src=\"http://hanscs.com/wp/wp-content/uploads/google_adwords_auction.jpg\" alt=\"Google AdWords Auction\" width=\"858\" height=\"290\" /></a>The system will then assess each ad\'s max CPV bid and <strong>Quality Score</strong>.\n\n<strong>What is Quality Score?</strong> Quality score is how Google automatically measures effectiveness of the ads you are showing. The more relevant your ad is to your target audience, Google will reward you with higher Quality Score. Quality Score is measured based on your ad\'s performance, such as View Rate (<em>how many video views you get</em>) and Click-Through Rate (<em>how many clicks you get</em>). <strong>So if your video is cool, your Quality Score will be high</strong>.\n\n<strong>How do you see your ad\'s Quality Score?</strong> Unfortunately for video ads and ads on Google Display Network, Google does not disclose Quality Score.\n\nOnce the system determined your Quality Score, it\'s multiplied by your max CPV bid to rank your ads among other advertisers. That\'s called Ad Rank. <strong>The ad with highest Ad Rank wins the auction, and will be shown to the viewer</strong>.\n\n<a id=\"youtube-ad-auction-overcharge\" name=\"youtube-ad-auction-overcharge\"></a><a href=\"http://hanscs.com/wp/wp-content/uploads/google_adwords_auction2.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-149\" src=\"http://hanscs.com/wp/wp-content/uploads/google_adwords_auction2.jpg\" alt=\"Google AdWords Auction\" width=\"858\" height=\"326\" /></a>Sometimes you may be charged cheaper than your max CPV bid, because <strong>the actual CPV you are paying is the minimum sum needed to beat the ad with 2nd highest Ad Rank</strong>.\n\nYour Actual CPV = ( Ad Rank of the ad below you / your Quality Score ) + $0.01\n\nExample: Let\'s say the maximum bid I am willing to pay is $0.06 per view — if I only needed $0.03 to beat the ad below me, the system will only charge me $0.03 for that view. <strong>So you need not worry about Google overcharging your account if you are bidding too much.</strong>\n\n<strong>The average rate for CPV highly varies based on target market and competition</strong>. For my Christmas video campaign, I targeted people who are searching for Christmas songs in YouTube. For this target market, my average CPV is SGD 0.02 — I am paying 2 cents every time someone watches my video (<em>I found this out after seeing my ad performance report after a week</em>).\n<a id=\"setting-up-youtube-ads\" name=\"setting-up-youtube-ads\"></a>\n<h2>Setting Up YouTube Ads / Google AdWords For Video</h2>\nIf you would like to advertise using YouTube ads, you can visit <a href=\"https://www.youtube.com/yt/advertise/\" target=\"_blank\">this page</a> and click \'<em>Get Started</em>\'. Follow the instructions provided on that page.\n\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-157\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords.jpg\" alt=\"Getting Started with Video Ads AdWords\" width=\"858\" height=\"419\" /></a>For my Christmas video campaign, these were the initial settings we started up with:\n\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords_settings.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-160\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords_settings.jpg\" alt=\"Youtube AdWords Settings\" width=\"858\" height=\"521\" /></a>\n<table style=\"margin-bottom: 20px;\" width=\"100%\">\n<tbody style=\"vertical-align: top;\">\n<tr>\n<td width=\"20%\"><strong>Campaign Name:</strong></td>\n<td width=\"80%\">We set the campaign name to <em>Steffi Vica Xmas video</em>. This will not be shown to public, so you can name it anything.</td>\n</tr>\n<tr>\n<td><strong>Budget:</strong></td>\n<td>We set the budget to SGD 5 daily.</td>\n</tr>\n<tr>\n<td><strong>Delivery Method:</strong></td>\n<td>We chose the default option (Standard: Show ads evenly over time).</td>\n</tr>\n<tr>\n<td><strong>Networks:</strong></td>\n<td>We excluded <a href=\"https://support.google.com/adwords/answer/2404190?hl=en\" target=\"_blank\">Google Display Network</a> because we wanted the ad to be served on YouTube only. Ticking this will make your ad appear on various Google partner websites as well.</td>\n</tr>\n<tr>\n<td><strong>Locations:</strong></td>\n<td>We started off with Indonesia, Singapore, Hong Kong, United States.</td>\n</tr>\n<tr>\n<td><strong>Languages:</strong></td>\n<td>We set the languages to English and Indonesian.</td>\n</tr>\n<tr>\n<td><strong>Video ad formats:</strong></td>\n<td>For the URL, we put in <a href=\"https://www.youtube.com/watch?v=WEsRznrnwr8\" target=\"_blank\">https://www.youtube.com/watch?v=WEsRznrnwr8</a>. For the ad format, we kept the default option (Use default video ad formats) with both in-stream and in-display options ticked. Please refer to screenshot below.</td>\n</tr>\n</tbody>\n</table>\n<a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_in-stream_in-display.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-191\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_in-stream_in-display.jpg\" alt=\"AdWords in-Stream in-Display Settings\" width=\"858\" height=\"862\" /></a>For the <em>in-display ad\'s landing page URL</em>, we used <a href=\"https://www.youtube.com/user/aurallion\" target=\"_blank\">our channel page</a>. To greet visitors who visit this page, we also set the <a href=\"https://www.youtube.com/watch?v=WEsRznrnwr8\" target=\"_blank\">Christmas video</a> to be auto-played as the channel\'s featured video.\n\nAnd for <em>in-stream ad\'s destination URL</em>, we used our channel\'s subscription link <a href=\"http://www.youtube.com/subscription_center?add_user=aurallion\" target=\"_blank\">http://www.youtube.com/subscription_center?add_user=aurallion</a>. People clicking on this link will be automatically asked if they want to subscribe to Aurallion YouTube channel. You can use this URL to get your channel\'s subscription link <strong>http://www.youtube.com/subscription_center?add_user=<em>[INSERT YOUR CHANNEL USERNAME HERE]</em></strong>\n\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords_frequency-capping.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-209\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords_frequency-capping.jpg\" alt=\"YouTube AdWords Ads Frequency Capping\" width=\"858\" height=\"495\" /></a>\n<table style=\"margin-bottom: 20px;\" width=\"100%\">\n<tbody style=\"vertical-align: top;\">\n<tr>\n<td width=\"20%\"><strong>Mobile bid adj.:</strong></td>\n<td width=\"80%\">Increase your mobile bid if you want your ad focus more on phone users. Decrease it if you want to less focus on mobile phone users. I suggest to adjust this later after you received data on your ad performance report, e.g. <em>if your view rate is higher on mobile, you should consider increasing the bid adjustment for mobile.</em></td>\n</tr>\n<tr>\n<td><strong>Ad rotation:</strong></td>\n<td>The system will deliver your ad based on which goal you want to optimize - do you want to get more clicks, or would you like more views? For us we wanted to focus on views.</td>\n</tr>\n<tr>\n<td><strong>Frequency capping:</strong></td>\n<td>We capped the ad impression to only 2 times per week per each unique user, because we wanted the video to reach as many different people as possible before our daily budget ran out. We wouldn\'t want the video to be served to the same person too many times.</td>\n</tr>\n</tbody>\n</table>\n<a id=\"targeting-your-youtube-ads\" name=\"targeting-your-youtube-ads\"></a>\n<h2>Targeting Your YouTube Ads</h2>\nIn the next page, you will be asked to input your CPV bid. You can start using the recommended bid from the system. Don\'t worry you can amend this anytime later. Also don\'t worry about <a href=\"#youtube-ad-auction-overcharge\">bidding too much CPV</a>.\n\nThen you will be asked to choose your targeting method. There are many targeting methods to narrow down your <a href=\"https://support.google.com/adwords/answer/2454017?hl=en\" target=\"_blank\">audience targeting</a> (demographics, interests, topics, remarketing, keywords, placements), which you can combine to aim for the particular market you want. For this campaign, <strong>we wanted to target specifically people who are looking for Christmas songs</strong>. So we used keywords targeting to target Christmas-like keywords:\n\n<a href=\"http://hanscs.com/wp/wp-content/uploads/christmas_songs_keyword_targeting.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-219\" src=\"http://hanscs.com/wp/wp-content/uploads/christmas_songs_keyword_targeting.jpg\" alt=\"Christmas Songs Keyword Targeting\" width=\"404\" height=\"423\" /></a>\n\nKeep in mind that keywords targeting for video by is set to <a href=\"https://support.google.com/adwords/answer/2407779?hl=en\" target=\"_blank\">broad match</a> (<em>details <a href=\"https://www.en.adwords-community.com/t5/AdWords-for-Video/Does-Adwords-for-Video-Accept-Keyword-Match-Types/td-p/261241\" target=\"_blank\">here</a></em>). So my ad will be eligible to appear on searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, stemmings (such as floor and flooring), related searches, and other relevant variations (e.g. my ad may appear if user searched for <em>Xmas</em> instead of <em>Christmas</em>).\n\nAfter your ad has been created, the status will automatically be set to <em>Under review</em> until Google team has finished reviewing your ad. This process may take several hours to a day. After approval, your ad will begin running.\n\n<a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_ad_pending.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-225\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_ad_pending.jpg\" alt=\"AdWords Ad Pending\" width=\"858\" height=\"232\" /></a>\n\nOur Christmas ad was set to run from 19 December to 26 December 2014, with a budget of SGD 5 daily (total SGD 40). Can you guess how it will perform?\n\nIn my <a href=\"/digital-marketing/promote-youtube-google-adwords-2/\">next post</a>, I will be posting <strong>some data results and lessons learned from running this campaign</strong>. So, stay tuned!\n\nDo you have any questions or comments? Let\'s discuss in the comments section.\n\n<hr />\n\n<a id=\"christmas-video-credits\" name=\"christmas-video-credits\"></a><strong><a href=\"https://www.youtube.com/watch?v=WEsRznrnwr8\" target=\"_blank\">Video</a> Credits:</strong>\n<ol>\n	<li>Music arrangement and video production by <a href=\"http://www.aurallion.com/\" target=\"_blank\">Stefanus Wayanartha</a></li>\n	<li>Vocals by <a href=\"https://soundcloud.com/steffi-tanim\" target=\"_blank\">Steffi Tanim</a> and Veronica Marcella</li>\n	<li>Guitarist and logistics by Hans Christian Sulistio</li>\n</ol>','Promoting YouTube Video With Google AdWords','','inherit','closed','open','','1-autosave-v1','','','2015-01-01 08:52:02','2015-01-01 08:52:02','',1,'http://hanscs.com/wp/?p=5',0,'revision','',0),(6,1,'2014-12-22 12:00:31','2014-12-22 12:00:31','','circle_hans','','inherit','closed','open','','circle_hans','','','2014-12-22 12:00:45','2014-12-22 12:00:45','',0,'http://hanscs.com/wp/wp-content/uploads/2014/12/circle_hans.jpg',0,'attachment','image/jpeg',0),(7,1,'2014-12-22 13:33:51','2014-12-22 13:33:51','','hans2','','inherit','closed','open','','hans2','','','2014-12-22 13:34:00','2014-12-22 13:34:00','',0,'http://hanscs.com/wp/wp-content/uploads/2014/12/hans2.jpg',0,'attachment','image/jpeg',0),(22,1,'2014-12-23 04:28:33','2014-12-23 04:28:33','','youtube_trueview_in_stream','','inherit','closed','open','','youtube_trueview_in_stream','','','2014-12-23 06:59:19','2014-12-23 06:59:19','',1,'http://hanscs.com/wp/wp-content/uploads/youtube_trueview_in_stream.jpg',0,'attachment','image/jpeg',0),(44,1,'2014-12-23 06:58:45','2014-12-23 06:58:45','','youtube_trueview_in_stream_in_display','','inherit','closed','open','','youtube_trueview_in_stream_in_display','','','2014-12-23 06:59:15','2014-12-23 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22:12:11','2014-12-24 22:12:11','','google_adwords_auction2','','inherit','closed','open','','google_adwords_auction2','','','2014-12-24 22:12:16','2014-12-24 22:12:16','',1,'http://hanscs.com/wp/wp-content/uploads/google_adwords_auction2.jpg',0,'attachment','image/jpeg',0),(157,1,'2014-12-26 04:23:39','2014-12-26 04:23:39','','youtube_ads_adwords','','inherit','closed','open','','youtube_ads_adwords','','','2014-12-26 04:23:56','2014-12-26 04:23:56','',1,'http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords.jpg',0,'attachment','image/jpeg',0),(160,1,'2014-12-26 04:35:02','2014-12-26 04:35:02','','youtube_ads_adwords_settings','','inherit','closed','open','','youtube_ads_adwords_settings','','','2014-12-26 04:35:12','2014-12-26 04:35:12','',1,'http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords_settings.jpg',0,'attachment','image/jpeg',0),(191,1,'2014-12-26 06:26:33','2014-12-26 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08:00:49','','adwords_ad_pending','','inherit','closed','open','','adwords_ad_pending','','','2014-12-26 08:01:03','2014-12-26 08:01:03','',1,'http://hanscs.com/wp/wp-content/uploads/adwords_ad_pending.jpg',0,'attachment','image/jpeg',0),(229,1,'2014-12-26 08:11:45','2014-12-26 08:11:45','','youtube_call-to-action-overlay','','inherit','closed','open','','youtube_call-to-action-overlay','','','2014-12-26 08:11:55','2014-12-26 08:11:55','',1,'http://hanscs.com/wp/wp-content/uploads/youtube_call-to-action-overlay.jpg',0,'attachment','image/jpeg',0),(233,1,'2014-12-26 08:16:24','2014-12-26 08:16:24','','youtube_call-to-action-overlay_2','','inherit','closed','open','','youtube_call-to-action-overlay_2','','','2014-12-26 08:16:34','2014-12-26 08:16:34','',1,'http://hanscs.com/wp/wp-content/uploads/youtube_call-to-action-overlay_2.jpg',0,'attachment','image/jpeg',0),(265,1,'2014-12-26 09:09:07','2014-12-26 09:09:07','','youtube_trueview_in_stream6','','inherit','closed','open','','youtube_trueview_in_stream6','','','2014-12-26 09:09:10','2014-12-26 09:09:10','',1,'http://hanscs.com/wp/wp-content/uploads/youtube_trueview_in_stream6.jpg',0,'attachment','image/jpeg',0),(289,1,'2015-01-01 05:22:25','2015-01-01 05:22:25','As a follow-up of the previous <a title=\"Promoting YouTube Video With Google AdWords\" href=\"http://hanscs.com/digital-marketing/promote-youtube-video-google-adwords/\">Promoting YouTube Video With Google AdWords</a> post, I would like to share with you the result from our Google AdWords experiment. For a week (19 December - 26 December 2014), we were advertising our <a href=\"https://www.youtube.com/watch?v=WEsRznrnwr8\" target=\"_blank\">Christmas music video</a> using YouTube ads / Google AdWords for video. Here are the results:\r\n<table style=\"margin-bottom: 20px;\" width=\"100%\">\r\n<tbody style=\"vertical-align: top;\">\r\n<tr>\r\n<td width=\"40%\"><strong>Total money spent:</strong></td>\r\n<td width=\"60%\">SGD 40</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Total impressions served:</strong></td>\r\n<td>8,382</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Total views gained:</strong></td>\r\n<td>1,897</td>\r\n</tr>\r\n<tr>\r\n<td><strong>View rate (View per impression ratio):</strong></td>\r\n<td>22.63%</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Average CPV:</strong></td>\r\n<td>SGD 0.02</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Total clicks:</strong></td>\r\n<td>111</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Video played to 25%:</strong></td>\r\n<td>15% of total views (285)</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Video played to 50%:</strong></td>\r\n<td>11% of total views (209)</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Video played to 75%:</strong></td>\r\n<td>9% of total views (171)</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Video played to 100%:</strong></td>\r\n<td>6% of total views (114)</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<!--more-->\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_report_retention_demographics.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-322\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_report_retention_demographics.jpg\" alt=\"Youtube Report Audience Retention, Demographics\" width=\"858\" height=\"540\" /></a>\r\n<h2>Analysis of AdWords Ad Performance</h2>\r\n<ol>\r\n	<li>Based on the report, <strong>our video ad is mostly viewed by male, aged 18-34</strong> (<em>A \'<a href=\"/digital-marketing/promote-youtube-video-google-adwords#how-youtube-charges\">view</a>\' is counted when user watches a minimum of 30 seconds</em>).</li>\r\n	<li><strong>Audience retention of our video was low</strong>. Only 15% viewers passed the first quarter of the video. Perhaps the content of the video was not catchy enough to make them stay (<em>We will do better next time</em>).</li>\r\n	<li>For which <strong>geographical location</strong> worked best for the video, it is difficult to judge accurately because I made two mistakes in this campaign:\r\n<ul>\r\n	<li><strong>There was data loss</strong>. I lost some data on 19 December because I edited the ad. So <strong>try not to edit the ad once it is already running</strong>.\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_adwords_ad_edit.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-331\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_adwords_ad_edit.jpg\" alt=\"YouTube AdWords Ad Edit\" width=\"554\" height=\"221\" /></a></li>\r\n	<li><strong>The ad was not served in consistent locations over time</strong>. The initial location we started off with was Indonesia, Singapore, Hong Kong, and United States. However I added Malaysia on the 3rd day of the campaign, and removed United States and Hong Kong. Then on the 5th day of the campaign, I deleted everything except Singapore and Indonesia. Note: What I did was bad practice. <strong>Please try not to edit locations when the ad is already running</strong>. It diluted the data, making it difficult for me to judge which area was most effective. Also  <strong>try to create a dedicated campaign for each location (one for Indonesia, one for Singapore, etc)</strong> — instead of lumping all locations into one campaign like I did. This method will help you to get better data segmentation.</li>\r\n</ul>\r\n</li>\r\n	<li>Let us take a look at <strong>geographical location data</strong> from my AdWords panel. Keep in mind the data may not be ideal due to the two mistakes explained above.<a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_location.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-329\" style=\"margin-top: 20px;\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_location.jpg\" alt=\"AdWords YouTube Report Location\" width=\"858\" height=\"200\" /></a>\r\n<ul>\r\n	<li>According to this data, the ad was most often served in Indonesia with 5,983 impressions. This could be caused by:\r\n<ul>\r\n	<li>Perhaps the targeting settings I specified were more relevant in Indonesia, that was why Google chose to serve my ad more often in Indonesia. The <a href=\"/digital-marketing/promote-youtube-video-google-adwords#targeting-your-youtube-ads\">targeting settings</a> I chose were: <em>keyword targeting</em> (Christmas songs) and <em>language targeting</em> (English and Indonesian).</li>\r\n	<li>Perhaps my maximum CPV bid (SGD 0.03) was not enough to secure many impressions in other countries (e.g. maybe<em> in United States the CPV bid should have been a minimum of SGD 0.06</em>).</li>\r\n	<li>As explained in point 3 of this analysis, I removed some target countries on my 3rd and 5th day. Only Indonesia and Singapore stayed until the end of the campaign. Perhaps this explained why their impression shares were higher.</li>\r\n</ul>\r\n</li>\r\n	<li>For the view rate, Hong Kong has an unusually high amount of view rate (44%). However the data may not be valid because sample size was too small to do a comparison.</li>\r\n</ul>\r\n</li>\r\n	<li><strong>Audience whose age and gender were unknown has lower view rate</strong>. So on the 3rd day, I excluded views whose age and gender are unknown from the targeting settings. That adjustment has resulted in an increase of overall view rate. And increase in view rate means increase in <a href=\"/digital-marketing/promote-youtube-video-google-adwords/#youtube-ad-auction\">Quality Score</a>.\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_report_gender_age.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-356\" style=\"margin-top: 20px;\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_report_gender_age.jpg\" alt=\"YouTube AdWords Report Gender Age\" width=\"858\" height=\"431\" /></a></li>\r\n	<li><strong>Across different devices (desktop vs mobile), there was hardly any difference between the view rate</strong>. People watched the video using desktop, smartphones, and tablets almost equally. In terms of volume, most views came from desktop and laptop computers.\r\n<em><a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_devices.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-362\" style=\"margin-top: 20px;\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_devices.jpg\" alt=\"AdWords YouTube Report Devices\" width=\"858\" height=\"139\" /></a></em></li>\r\n	<li><strong>In which videos did our ad appear?</strong>\r\n<ul>\r\n	<li>We targeted 24 keywords mentioning Christmas songs (e.g. <em>christmas song, lagu natal, winter wonderland, away in a manger, jingle bells, joy to the world</em>, etc)\r\nAnd here is the placement report. Majority are Christmas songs, but some are not.\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_placement.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-366\" style=\"margin-top: 20px;\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_placement.jpg\" alt=\"AdWords YouTube Placement\" width=\"858\" height=\"352\" />\r\n</a><em>I was confused at first. Why was my ad showing up in non-Christmas videos?</em>\r\nThe answer is: <strong>because in video ad, keyword targeting works collectively to create a theme</strong>. So my ad may show up if Google algorithm sees a fit in the theme (<em>e.g. music video / songs</em>). Thus the keyword targeting can only use <a href=\"/digital-marketing/promote-youtube-video-google-adwords#targeting-your-youtube-ads\">broad match</a>. <a href=\"https://www.en.adwords-community.com/t5/AdWords-for-Video/Does-Adwords-for-Video-Accept-Keyword-Match-Types/td-p/261241\" target=\"_blank\">More details</a> can be read in AdWords forum.</li>\r\n	<li><strong>Some placements have over 100% view rate</strong>. What does this mean?\r\nThis means in an impression some people viewed the video more than once (<em>e.g. replaying the video</em>).\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_placement_2.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-385\" style=\"margin-top: 20px;\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_placement_2.jpg\" alt=\"AdWords YouTube Report Placement\" width=\"858\" height=\"177\" /></a></li>\r\n</ul>\r\n</li>\r\n	<li>Strangely almost all of our ad impressions were in <a href=\"/digital-marketing/promote-youtube-video-google-adwords#how-much-youtube-ad-formats\">TrueView in-stream</a> format. There were very few <a href=\"/digital-marketing/promote-youtube-video-google-adwords#how-much-youtube-ad-formats\">TrueView in-display</a> impressions. I have no satisfying answer to this yet. A <a href=\"https://www.en.adwords-community.com/t5/AdWords-for-Video/YouTube-In-Display-Ads-not-receiving-impressions/td-p/402961\" target=\"_blank\">similar issue</a> was also encountered in AdWords forum.<a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_in-stream.jpg\"><img class=\"alignnone size-full wp-image-363\" style=\"margin-top: 20px;\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_in-stream.jpg\" alt=\"AdWords YouTube Report In-Stream\" width=\"858\" height=\"68\" /></a></li>\r\n</ol>\r\n<h2>To Sum It Up...</h2>\r\n<a title=\"Promoting YouTube Video With Google AdWords\" href=\"http://hanscs.com/digital-marketing/promote-youtube-video-google-adwords/\">Promoting YouTube video with Google AdWords</a> experiment has been a great learning experience. However ultimately publishing is all about quality of content.  Ad and social media is just a tool to help you reach more people. If content you are promoting (<em>in this case, our <a href=\"https://www.youtube.com/watch?v=WEsRznrnwr8\" target=\"_blank\">Christmas music video</a></em>) is highly interesting, people will be sharing it even without many advertisements. All more the reason for us to create even more interesting videos next time. Kudos to <a href=\"/digital-marketing/promote-youtube-video-google-adwords/#christmas-video-credits\">the team</a> behind this amazing video!\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_report_performance_engagement.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-324\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_report_performance_engagement.jpg\" alt=\"YouTube report performance engagement\" width=\"858\" height=\"394\" /></a>Ad and social media sharing functions like a catalyst. It helps to spark the fire, however the content must be strong enough for the fire to spread.','Promoting YouTube Video With Google AdWords (RESULT)','','publish','closed','open','','promote-youtube-google-adwords-2','','\nhttp://hanscs.com/digital-marketing/promote-youtube-video-google-adwords/','2014-12-29 09:10:05','2014-12-29 09:10:05','',0,'http://hanscs.com/?p=289',0,'post','',0),(290,1,'2014-12-27 05:22:08','2014-12-27 05:22:08','','adwords_youtube_statistics','','inherit','closed','open','','adwords_youtube_statistics','','','2014-12-27 05:30:41','2014-12-27 05:30:41','',289,'http://hanscs.com/wp/wp-content/uploads/adwords_youtube_statistics.jpg',0,'attachment','image/jpeg',0),(295,1,'2014-12-28 07:12:06','2014-12-28 07:12:06','As a follow-up of the previous <a title=\"Promoting YouTube Video With Google AdWords\" href=\"http://hanscs.com/digital-marketing/promote-youtube-video-google-adwords/\">Promoting YouTube Video With Google AdWords</a> post, I would like to share with you the result from our Google AdWords experiment. For a week (19 December - 26 December 2014), we were advertising our <a href=\"https://www.youtube.com/watch?v=WEsRznrnwr8\" target=\"_blank\">Christmas music video</a> using YouTube ads / Google AdWords for video. Here are the results:\n<table style=\"margin-bottom: 20px;\" width=\"100%\">\n<tbody style=\"vertical-align: top;\">\n<tr>\n<td width=\"40%\"><strong>Total money spent:</strong></td>\n<td width=\"60%\">SGD 40</td>\n</tr>\n<tr>\n<td><strong>Total impressions served:</strong></td>\n<td>8,382</td>\n</tr>\n<tr>\n<td><strong>Total views gained:</strong></td>\n<td>1,897</td>\n</tr>\n<tr>\n<td><strong>View rate (View per impression ratio):</strong></td>\n<td>22.63%</td>\n</tr>\n<tr>\n<td><strong>Average CPV:</strong></td>\n<td>SGD 0.02</td>\n</tr>\n<tr>\n<td><strong>Total clicks:</strong></td>\n<td>111</td>\n</tr>\n<tr>\n<td><strong>Video played to 25%:</strong></td>\n<td>15% of total views (285)</td>\n</tr>\n<tr>\n<td><strong>Video played to 50%:</strong></td>\n<td>11% of total views (209)</td>\n</tr>\n<tr>\n<td><strong>Video played to 75%:</strong></td>\n<td>9% of total views (171)</td>\n</tr>\n<tr>\n<td><strong>Video played to 100%:</strong></td>\n<td>6% of total views (114)</td>\n</tr>\n</tbody>\n</table><!--more-->\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_report_retention_demographics.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-322\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_report_retention_demographics.jpg\" alt=\"Youtube Report Audience Retention, Demographics\" width=\"858\" height=\"540\" /></a>\n<h2>Analysis of AdWords Ad Performance</h2>\n<ol>\n	<li>Based on the report, <strong>our video ad is mostly viewed by male, aged 18-34</strong> (<em>A \'<a href=\"/digital-marketing/promote-youtube-video-google-adwords#how-youtube-charges\">view</a>\' is counted when user watches a minimum of 30 seconds</em>).</li>\n	<li><strong>Audience retention of our video was low</strong>. Only 15% viewers passed the first quarter of the video. Perhaps the content of the video was not catchy enough to make them stay (<em>We will do better next time</em>).</li>\n	<li>For which <strong>geographical location</strong> worked best for the video, it is difficult to judge accurately because I made two mistakes in this campaign:\n<ul>\n	<li><strong>There was data loss</strong>. I lost some data on 19 December because I edited the ad. So <strong>try not to edit the ad once it is already running</strong>.\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_adwords_ad_edit.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-331\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_adwords_ad_edit.jpg\" alt=\"YouTube AdWords Ad Edit\" width=\"554\" height=\"221\" /></a></li>\n	<li><strong>The ad was not served in consistent locations over time</strong>. The initial location we started off with was Indonesia, Singapore, Hong Kong, and United States. However I added Malaysia on the 3rd day of the campaign, and removed United States and Hong Kong. Then on the 5th day of the campaign, I deleted everything except Singapore and Indonesia. Note: What I did was bad practice. <strong>Please try not to edit locations when the ad is already running</strong>. It diluted the data, making it difficult for me to judge which area was most effective. Also  <strong>try to create a dedicated campaign for each location (one for Indonesia, one for Singapore, etc)</strong> — instead of lumping all locations into one campaign like I did. This method will help you to get better data segmentation.</li>\n</ul>\n</li>\n	<li>Let us take a look at <strong>geographical location data</strong> from my AdWords panel. Keep in mind the data may not be ideal due to the two mistakes explained above.<a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_location.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-329\" style=\"margin-top: 20px;\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_location.jpg\" alt=\"AdWords YouTube Report Location\" width=\"858\" height=\"200\" /></a>\n<ul>\n	<li>According to this data, the ad was most often served in Indonesia with 5,983 impressions. This could be caused by:\n<ul>\n	<li>Perhaps the targeting settings I specified were more relevant in Indonesia, that was why Google chose to serve my ad more often in Indonesia. The <a href=\"/digital-marketing/promote-youtube-video-google-adwords#targeting-your-youtube-ads\">targeting settings</a> I chose were: <em>keyword targeting</em> (Christmas songs) and <em>language targeting</em> (English and Indonesian).</li>\n	<li>Perhaps my maximum CPV bid (SGD 0.03) was not enough to secure many impressions in other countries (e.g. maybe<em> in United States the CPV bid should have been a minimum of SGD 0.06</em>).</li>\n	<li>As explained in point 3 of this analysis, I removed some target countries on my 3rd and 5th day. Only Indonesia and Singapore stayed until the end of the campaign. Perhaps this explained why their impression shares were higher.</li>\n</ul>\n</li>\n	<li>For the view rate, Hong Kong has an unusually high amount of view rate (44%). However the data may not be valid because sample size was too small to do a comparison.</li>\n</ul>\n</li>\n	<li><strong>Audience whose age and gender were unknown has lower view rate</strong>. So on the 3rd day, I excluded views whose age and gender are unknown from the targeting settings. That adjustment has resulted in an increase of overall view rate. And increase in view rate means increase in <a href=\"/digital-marketing/promote-youtube-video-google-adwords/#youtube-ad-auction\">Quality Score</a>.\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_report_gender_age.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-356\" style=\"margin-top: 20px;\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_report_gender_age.jpg\" alt=\"YouTube AdWords Report Gender Age\" width=\"858\" height=\"431\" /></a></li>\n	<li><strong>Across different devices (desktop vs mobile), there was hardly any difference between the view rate</strong>. People watched the video using desktop, smartphones, and tablets almost equally. In terms of volume, most views came from desktop and laptop computers.\n<em><a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_devices.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-362\" style=\"margin-top: 20px;\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_devices.jpg\" alt=\"AdWords YouTube Report Devices\" width=\"858\" height=\"139\" /></a></em></li>\n	<li><strong>In which videos did our ad appear?</strong>\n<ul>\n	<li>We targeted 24 keywords mentioning Christmas songs (e.g. <em>christmas song, lagu natal, winter wonderland, away in a manger, jingle bells, joy to the world</em>, etc)\nAnd here is the placement report. Majority are Christmas songs, but some are not.\n<a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_placement.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-366\" style=\"margin-top: 20px;\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_placement.jpg\" alt=\"AdWords YouTube Placement\" width=\"858\" height=\"352\" />\n</a><em>I was confused at first. Why was my ad showing up in non-Christmas videos?</em>\nThe answer is: <strong>because in video ad, keyword targeting works collectively to create a theme</strong>. So my ad may show up if Google algorithm sees a fit in the theme (<em>e.g. music video / songs</em>). Thus the keyword targeting can only use <a href=\"/digital-marketing/promote-youtube-video-google-adwords#targeting-your-youtube-ads\">broad match</a>. <a href=\"https://www.en.adwords-community.com/t5/AdWords-for-Video/Does-Adwords-for-Video-Accept-Keyword-Match-Types/td-p/261241\" target=\"_blank\">More details</a> can be read in AdWords forum.</li>\n	<li><strong>Some placements have over 100% view rate</strong>. What does this mean?\nThis means in an impression some people viewed the video more than once (<em>e.g. replaying the video</em>).\n<a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_placement_2.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-385\" style=\"margin-top: 20px;\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_placement_2.jpg\" alt=\"AdWords YouTube Report Placement\" width=\"858\" height=\"177\" /></a></li>\n</ul>\n</li>\n	<li>Strangely almost all of our ad impressions were in <a href=\"/digital-marketing/promote-youtube-video-google-adwords#how-much-youtube-ad-formats\">TrueView in-stream</a> format. There were very few <a href=\"/digital-marketing/promote-youtube-video-google-adwords#how-much-youtube-ad-formats\">TrueView in-display</a> impressions. I have no satisfying answer to this yet. A <a href=\"https://www.en.adwords-community.com/t5/AdWords-for-Video/YouTube-In-Display-Ads-not-receiving-impressions/td-p/402961\" target=\"_blank\">similar issue</a> was also encountered in AdWords forum.<a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_in-stream.jpg\"><img class=\"alignnone size-full wp-image-363\" style=\"margin-top: 20px;\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_in-stream.jpg\" alt=\"AdWords YouTube Report In-Stream\" width=\"858\" height=\"68\" /></a></li>\n</ol>\n<h2>To Sum It Up...</h2>\n<a title=\"Promoting YouTube Video With Google AdWords\" href=\"http://hanscs.com/digital-marketing/promote-youtube-video-google-adwords/\">Promoting YouTube video with Google AdWords</a> experiment has been a great learning experience. However ultimately publishing is all about quality of content.  Ad and social media is just a tool to help you reach more people. If content you are promoting (<em>in this case, our <a href=\"https://www.youtube.com/watch?v=WEsRznrnwr8\" target=\"_blank\">Christmas music video</a></em>) is highly interesting, people will be sharing it even without many advertisements. All more the reason for us to create even more interesting videos next time. Kudos to <a href=\"/digital-marketing/promote-youtube-video-google-adwords/#christmas-video-credits\">the team</a> behind this amazing video!\n\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_report_performance_engagement.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-324\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_report_performance_engagement.jpg\" alt=\"YouTube report performance engagement\" width=\"858\" height=\"394\" /></a>Ad and social media sharing functions like a catalyst. It helps to spark the fire, however the content must be strong enough for the fire to spread.','Promoting YouTube Video With Google AdWords (RESULT)','','inherit','closed','open','','289-autosave-v1','','','2014-12-28 07:12:06','2014-12-28 07:12:06','',289,'http://hanscs.com/uncategorized/289-autosave-v1/',0,'revision','',0),(313,1,'2014-12-27 08:04:06','2014-12-27 08:04:06','','youtube_report_audience_retention','','inherit','closed','open','','youtube_report_audience_retention','','','2014-12-27 08:04:17','2014-12-27 08:04:17','',289,'http://hanscs.com/wp/wp-content/uploads/youtube_report_audience_retention.jpg',0,'attachment','image/jpeg',0),(322,1,'2014-12-27 12:00:08','2014-12-27 12:00:08','','youtube_report_retention_demographics','','inherit','closed','open','','youtube_report_retention_demographics','','','2014-12-27 12:00:23','2014-12-27 12:00:23','',289,'http://hanscs.com/wp/wp-content/uploads/youtube_report_retention_demographics.jpg',0,'attachment','image/jpeg',0),(324,1,'2014-12-27 12:08:06','2014-12-27 12:08:06','','youtube_report_performance_engagement','','inherit','closed','open','','youtube_report_performance_engagement','','','2014-12-27 12:08:15','2014-12-27 12:08:15','',289,'http://hanscs.com/wp/wp-content/uploads/youtube_report_performance_engagement.jpg',0,'attachment','image/jpeg',0),(329,1,'2014-12-27 14:55:16','2014-12-27 14:55:16','','adwords_youtube_report_location','','inherit','closed','open','','adwords_youtube_report_location','','','2014-12-27 14:55:26','2014-12-27 14:55:26','',289,'http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_location.jpg',0,'attachment','image/jpeg',0),(331,1,'2014-12-27 15:01:12','2014-12-27 15:01:12','','youtube_adwords_ad_edit','','inherit','closed','open','','youtube_adwords_ad_edit','','','2014-12-27 15:01:22','2014-12-27 15:01:22','',289,'http://hanscs.com/wp/wp-content/uploads/youtube_adwords_ad_edit.jpg',0,'attachment','image/jpeg',0),(356,1,'2014-12-27 18:14:15','2014-12-27 18:14:15','','youtube_report_gender_age','','inherit','closed','open','','youtube_report_gender_age','','','2014-12-27 18:14:30','2014-12-27 18:14:30','',289,'http://hanscs.com/wp/wp-content/uploads/youtube_report_gender_age.jpg',0,'attachment','image/jpeg',0),(362,1,'2014-12-27 18:29:18','2014-12-27 18:29:18','','adwords_youtube_report_devices','','inherit','closed','open','','adwords_youtube_report_devices','','','2014-12-27 18:29:29','2014-12-27 18:29:29','',289,'http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_devices.jpg',0,'attachment','image/jpeg',0),(363,1,'2014-12-27 18:36:37','2014-12-27 18:36:37','','adwords_youtube_report_in-stream','','inherit','closed','open','','adwords_youtube_report_in-stream','','','2014-12-27 18:36:53','2014-12-27 18:36:53','',289,'http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_in-stream.jpg',0,'attachment','image/jpeg',0),(366,1,'2014-12-27 18:59:26','2014-12-27 18:59:26','','adwords_youtube_report_placement','','inherit','closed','open','','adwords_youtube_report_placement','','','2014-12-27 18:59:39','2014-12-27 18:59:39','',289,'http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_placement.jpg',0,'attachment','image/jpeg',0),(368,1,'2014-12-27 19:07:55','2014-12-27 19:07:55','','adwords_youtube_report_keyword2','','inherit','closed','open','','adwords_youtube_report_keyword2','','','2014-12-27 19:08:07','2014-12-27 19:08:07','',289,'http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_keyword2.jpg',0,'attachment','image/jpeg',0),(385,1,'2014-12-28 03:09:30','2014-12-28 03:09:30','','adwords_youtube_report_placement_2','','inherit','closed','open','','adwords_youtube_report_placement_2','','','2014-12-28 03:09:46','2014-12-28 03:09:46','',289,'http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_placement_2.jpg',0,'attachment','image/jpeg',0),(403,1,'2014-12-28 07:12:35','2014-12-28 07:12:35','As a follow-up of the previous <a title=\"Promoting YouTube Video With Google AdWords\" href=\"http://hanscs.com/digital-marketing/promote-youtube-video-google-adwords/\">Promoting YouTube Video With Google AdWords</a> post, I would like to share with you the result from our Google AdWords experiment. For a week (19 December - 26 December 2014), we were advertising our <a href=\"https://www.youtube.com/watch?v=WEsRznrnwr8\" target=\"_blank\">Christmas music video</a> using YouTube ads / Google AdWords for video. Here are the results:\r\n<table style=\"margin-bottom: 20px;\" width=\"100%\">\r\n<tbody style=\"vertical-align: top;\">\r\n<tr>\r\n<td width=\"40%\"><strong>Total money spent:</strong></td>\r\n<td width=\"60%\">SGD 40</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Total impressions served:</strong></td>\r\n<td>8,382</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Total views gained:</strong></td>\r\n<td>1,897</td>\r\n</tr>\r\n<tr>\r\n<td><strong>View rate (View per impression ratio):</strong></td>\r\n<td>22.63%</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Average CPV:</strong></td>\r\n<td>SGD 0.02</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Total clicks:</strong></td>\r\n<td>111</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Video played to 25%:</strong></td>\r\n<td>15% of total views (285)</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Video played to 50%:</strong></td>\r\n<td>11% of total views (209)</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Video played to 75%:</strong></td>\r\n<td>9% of total views (171)</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Video played to 100%:</strong></td>\r\n<td>6% of total views (114)</td>\r\n</tr>\r\n</tbody>\r\n</table><!--more-->\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_report_retention_demographics.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-322\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_report_retention_demographics.jpg\" alt=\"Youtube Report Audience Retention, Demographics\" width=\"858\" height=\"540\" /></a>\r\n<h2>Analysis of AdWords Ad Performance</h2>\r\n<ol>\r\n	<li>Based on the report, <strong>our video ad is mostly viewed by male, aged 18-34</strong> (<em>A \'<a href=\"/digital-marketing/promote-youtube-video-google-adwords#how-youtube-charges\">view</a>\' is counted when user watches a minimum of 30 seconds</em>).</li>\r\n	<li><strong>Audience retention of our video was low</strong>. Only 15% viewers passed the first quarter of the video. Perhaps the content of the video was not catchy enough to make them stay (<em>We will do better next time</em>).</li>\r\n	<li>For which <strong>geographical location</strong> worked best for the video, it is difficult to judge accurately because I made two mistakes in this campaign:\r\n<ul>\r\n	<li><strong>There was data loss</strong>. I lost some data on 19 December because I edited the ad. So <strong>try not to edit the ad once it is already running</strong>.\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_adwords_ad_edit.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-331\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_adwords_ad_edit.jpg\" alt=\"YouTube AdWords Ad Edit\" width=\"554\" height=\"221\" /></a></li>\r\n	<li><strong>The ad was not served in consistent locations over time</strong>. The initial location we started off with was Indonesia, Singapore, Hong Kong, and United States. However I added Malaysia on the 3rd day of the campaign, and removed United States and Hong Kong. Then on the 5th day of the campaign, I deleted everything except Singapore and Indonesia. Note: What I did was bad practice. <strong>Please try not to edit locations when the ad is already running</strong>. It diluted the data, making it difficult for me to judge which area was most effective. Also  <strong>try to create a dedicated campaign for each location (one for Indonesia, one for Singapore, etc)</strong> — instead of lumping all locations into one campaign like I did. This method will help you to get better data segmentation.</li>\r\n</ul>\r\n</li>\r\n	<li>Let us take a look at <strong>geographical location data</strong> from my AdWords panel. Keep in mind the data may not be ideal due to the two mistakes explained above.<a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_location.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-329\" style=\"margin-top: 20px;\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_location.jpg\" alt=\"AdWords YouTube Report Location\" width=\"858\" height=\"200\" /></a>\r\n<ul>\r\n	<li>According to this data, the ad was most often served in Indonesia with 5,983 impressions. This could be caused by:\r\n<ul>\r\n	<li>Perhaps the targeting settings I specified were more relevant in Indonesia, that was why Google chose to serve my ad more often in Indonesia. The <a href=\"/digital-marketing/promote-youtube-video-google-adwords#targeting-your-youtube-ads\">targeting settings</a> I chose were: <em>keyword targeting</em> (Christmas songs) and <em>language targeting</em> (English and Indonesian).</li>\r\n	<li>Perhaps my maximum CPV bid (SGD 0.03) was not enough to secure many impressions in other countries (e.g. maybe<em> in United States the CPV bid should have been a minimum of SGD 0.06</em>).</li>\r\n	<li>As explained in point 3 of this analysis, I removed some target countries on my 3rd and 5th day. Only Indonesia and Singapore stayed until the end of the campaign. Perhaps this explained why their impression shares were higher.</li>\r\n</ul>\r\n</li>\r\n	<li>For the view rate, Hong Kong has an unusually high amount of view rate (44%). However the data may not be valid because sample size was too small to do a comparison.</li>\r\n</ul>\r\n</li>\r\n	<li><strong>Audience whose age and gender were unknown has lower view rate</strong>. So on the 3rd day, I excluded views whose age and gender are unknown from the targeting settings. That adjustment has resulted in an increase of overall view rate. And increase in view rate means increase in <a href=\"/digital-marketing/promote-youtube-video-google-adwords/#youtube-ad-auction\">Quality Score</a>.\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_report_gender_age.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-356\" style=\"margin-top: 20px;\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_report_gender_age.jpg\" alt=\"YouTube AdWords Report Gender Age\" width=\"858\" height=\"431\" /></a></li>\r\n	<li><strong>Across different devices (desktop vs mobile), there was hardly any difference between the view rate</strong>. People watched the video using desktop, smartphones, and tablets almost equally. In terms of volume, most views came from desktop and laptop computers.\r\n<em><a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_devices.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-362\" style=\"margin-top: 20px;\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_devices.jpg\" alt=\"AdWords YouTube Report Devices\" width=\"858\" height=\"139\" /></a></em></li>\r\n	<li><strong>In which videos did our ad appear?</strong>\r\n<ul>\r\n	<li>We targeted 24 keywords mentioning Christmas songs (e.g. <em>christmas song, lagu natal, winter wonderland, away in a manger, jingle bells, joy to the world</em>, etc)\r\nAnd here is the placement report. Majority are Christmas songs, but some are not.\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_placement.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-366\" style=\"margin-top: 20px;\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_placement.jpg\" alt=\"AdWords YouTube Placement\" width=\"858\" height=\"352\" />\r\n</a><em>I was confused at first. Why was my ad showing up in non-Christmas videos?</em>\r\nThe answer is: <strong>because in video ad, keyword targeting works collectively to create a theme</strong>. So my ad may show up if Google algorithm sees a fit in the theme (<em>e.g. music video / songs</em>). Thus the keyword targeting can only use <a href=\"/digital-marketing/promote-youtube-video-google-adwords#targeting-your-youtube-ads\">broad match</a>. <a href=\"https://www.en.adwords-community.com/t5/AdWords-for-Video/Does-Adwords-for-Video-Accept-Keyword-Match-Types/td-p/261241\" target=\"_blank\">More details</a> can be read in AdWords forum.</li>\r\n	<li><strong>Some placements have over 100% view rate</strong>. What does this mean?\r\nThis means in an impression some people viewed the video more than once (<em>e.g. replaying the video</em>).\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_placement_2.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-385\" style=\"margin-top: 20px;\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_placement_2.jpg\" alt=\"AdWords YouTube Report Placement\" width=\"858\" height=\"177\" /></a></li>\r\n</ul>\r\n</li>\r\n	<li>Strangely almost all of our ad impressions were in <a href=\"/digital-marketing/promote-youtube-video-google-adwords#how-much-youtube-ad-formats\">TrueView in-stream</a> format. There were very few <a href=\"/digital-marketing/promote-youtube-video-google-adwords#how-much-youtube-ad-formats\">TrueView in-display</a> impressions. I have no satisfying answer to this yet. A <a href=\"https://www.en.adwords-community.com/t5/AdWords-for-Video/YouTube-In-Display-Ads-not-receiving-impressions/td-p/402961\" target=\"_blank\">similar issue</a> was also encountered in AdWords forum.<a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_in-stream.jpg\"><img class=\"alignnone size-full wp-image-363\" style=\"margin-top: 20px;\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_in-stream.jpg\" alt=\"AdWords YouTube Report In-Stream\" width=\"858\" height=\"68\" /></a></li>\r\n</ol>\r\n<h2>To Sum It Up...</h2>\r\n<a title=\"Promoting YouTube Video With Google AdWords\" href=\"http://hanscs.com/digital-marketing/promote-youtube-video-google-adwords/\">Promoting YouTube video with Google AdWords</a> experiment has been a great learning experience. However ultimately publishing is all about quality of content.  Ad and social media is just a tool to help you reach more people. If content you are promoting (<em>in this case, our <a href=\"https://www.youtube.com/watch?v=WEsRznrnwr8\" target=\"_blank\">Christmas music video</a></em>) is highly interesting, people will be sharing it even without many advertisements. All more the reason for us to create even more interesting videos next time. Kudos to <a href=\"/digital-marketing/promote-youtube-video-google-adwords/#christmas-video-credits\">the team</a> behind this amazing video!\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_report_performance_engagement.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-324\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_report_performance_engagement.jpg\" alt=\"YouTube report performance engagement\" width=\"858\" height=\"394\" /></a>Ad and social media sharing functions like a catalyst. It helps to spark the fire, however the content must be strong enough for the fire to spread.','Promoting YouTube Video With Google AdWords (RESULT)','','inherit','closed','open','','289-revision-v1','','','2014-12-28 07:12:35','2014-12-28 07:12:35','',289,'http://hanscs.com/uncategorized/289-revision-v1/',0,'revision','',0),(404,1,'2014-12-28 07:23:21','2014-12-28 07:23:21','','adwords_youtube_report','','inherit','closed','open','','adwords_youtube_report','','','2014-12-28 07:23:31','2014-12-28 07:23:31','',1,'http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report.jpg',0,'attachment','image/jpeg',0),(405,1,'2015-01-05 08:05:03','2015-01-05 08:05:03','Do you play for a church band? If yes, you may have experienced the hassle of gathering song chords before a band practice. Yes there many are worship song chords available on the internet. However some of the chords don\'t sound right compared to the actual song. Also gathering them from various sources may need some effort.\r\n\r\nLast 2012, <a href=\"http://www.closelycoded.com/\" target=\"_blank\">Closely Coded</a> undertook that problem. We built a simple <a href=\"http://music.kkihs.org/songs\" target=\"_blank\">worship song chords website</a> for an <a href=\"http://www.kkihs.org/\" target=\"_blank\">Indonesian Catholic community in Singapore</a>. The chords website can be easily managed through a CMS (content management system).\r\n<!--more--><h2>User Interface</h2>\r\nThe interface is designed to be simple and intuitive. Web visitors can choose from a list of the songs they want, or use the search provided on the top right header. The website is also equipped with a transpose tool. Musicians can use transpose tool to show the chords in a different key.\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_homepage.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-418\" src=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_homepage.jpg\" alt=\"Worship Chords Homepage\" width=\"858\" height=\"452\" /></a>\r\n<h2>Website Traffic</h2>\r\nThis <a href=\"http://music.kkihs.org/\" target=\"_blank\">worship chords website</a> has been running since 2012. We never did any publicity because it was meant for internal use only. However surprisingly on December 2014 month alone the website has served over 75,000 pageviews, over 38,000 sessions, and over 26,000 users.\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_analytics.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-421\" src=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_analytics.jpg\" alt=\"Worship Chords Analytics\" width=\"858\" height=\"448\" /></a>Most visitors (84.8%) found the website from organic Google search. For most searches on Indonesian worship songs which were listed on the <a href=\"http://music.kkihs.org/\" target=\"_blank\">chords website</a>, we appeared on page one.\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_google_search.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-426\" src=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_google_search.jpg\" alt=\"Worship Chords Google Search\" width=\"858\" height=\"448\" /></a>\r\n<h2>Content Management System</h2>\r\nThe content management for this website is simple. Admins can add new songs simply by logging in to the admin panel. The admin panel is also mobile-friendy. So during band practice, when a musician needs to adjust the chords for everybody, he / she can instantly edit using tablet or mobile phone browser within a few seconds.\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_cms.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-429\" src=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_cms.jpg\" alt=\"Worship Chords CMS\" width=\"498\" height=\"638\" /></a>\r\n\r\nAre you interested to be a chords contributor? You can contact <a href=\"http://kkihs.org/pd/\" target=\"_blank\">KKIHS worship team</a>.\r\n\r\nOr do you want to build a website system similar to this? Feel free to contact <a href=\"http://www.closelycoded.com/\" target=\"_blank\">Closely Coded</a>.','So We Built A Worship Song Chords Website','','publish','closed','open','','worship-song-chords-website','','','2015-01-05 08:35:20','2015-01-05 08:35:20','',0,'http://hanscs.com/?p=405',0,'post','',0),(409,1,'2015-01-05 08:34:08','2015-01-05 08:34:08','Do you play for a church band? If yes, you may have experienced the hassle of gathering song chords before a band practice. Yes there many are worship song chords available on the internet. However some of the chords don\'t sound right compared to the actual song. Also gathering them from various sources may need some effort.\n\nLast 2012, <a href=\"http://www.closelycoded.com/\" target=\"_blank\">Closely Coded</a> undertook that problem. We built a simple <a href=\"http://music.kkihs.org/songs\" target=\"_blank\">worship song chords website</a> for an <a href=\"http://www.kkihs.org/\" target=\"_blank\">Indonesian Catholic community in Singapore</a>. The chords website can be easily managed through a CMS (content management system).<!--more-->\n<h2>User Interface</h2>\nThe interface is designed to be simple and intuitive. Web visitors can choose from a list of the songs they want, or use the search provided on the top right header. The website is also equipped with a transpose tool. Musicians can use transpose tool to show the chords in a different key.\n\n<a href=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_homepage.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-418\" src=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_homepage.jpg\" alt=\"Worship Chords Homepage\" width=\"858\" height=\"452\" /></a>\n<h2>Website Traffic</h2>\nThis <a href=\"http://music.kkihs.org/\" target=\"_blank\">worship chords website</a> has been running since 2012. We never did any publicity because it was meant for internal use only. However surprisingly on December 2014 month alone the website has served over 75,000 pageviews, over 38,000 sessions, and over 26,000 users.\n\n<a href=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_analytics.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-421\" src=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_analytics.jpg\" alt=\"Worship Chords Analytics\" width=\"858\" height=\"448\" /></a>Most visitors (84.8%) found the website from organic Google search. For most searches on Indonesian worship songs which were listed on the <a href=\"http://music.kkihs.org/\" target=\"_blank\">chords website</a>, we appeared on page one.\n\n<a href=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_google_search.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-426\" src=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_google_search.jpg\" alt=\"Worship Chords Google Search\" width=\"858\" height=\"448\" /></a>\n<h2>Content Management System</h2>\nThe content management for this website is simple. Admins can add new songs simply by logging in to the admin panel. The admin panel is also mobile-friendy. So during band practice, when a musician needs to adjust the chords for everybody, he / she can instantly edit using tablet or mobile phone browser within a few seconds.\n\n<a href=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_cms.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-429\" src=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_cms.jpg\" alt=\"Worship Chords CMS\" width=\"498\" height=\"638\" /></a>\n\nAre you interested to be a chords contributor? You can contact <a href=\"http://kkihs.org/pd/\" target=\"_blank\">KKIHS worship team</a>.\n\nOr do you want to build a website system similar to this? Feel free to contact <a href=\"http://www.closelycoded.com/\" target=\"_blank\">Closely Coded</a>.','So We Built A Worship Song Chords Website','','inherit','closed','open','','405-autosave-v1','','','2015-01-05 08:34:08','2015-01-05 08:34:08','',405,'http://hanscs.com/uncategorized/405-autosave-v1/',0,'revision','',0),(414,1,'2014-12-29 02:56:58','2014-12-29 02:56:58','','worship_chords_website','','inherit','closed','open','','worship_chords_website','','','2014-12-29 02:57:10','2014-12-29 02:57:10','',405,'http://hanscs.com/wp/wp-content/uploads/worship_chords_website.jpg',0,'attachment','image/jpeg',0),(418,1,'2014-12-29 07:25:20','2014-12-29 07:25:20','','worship_chords_homepage','','inherit','closed','open','','worship_chords_homepage','','','2014-12-29 07:25:40','2014-12-29 07:25:40','',405,'http://hanscs.com/wp/wp-content/uploads/worship_chords_homepage.jpg',0,'attachment','image/jpeg',0),(421,1,'2014-12-29 08:26:37','2014-12-29 08:26:37','','worship_chords_analytics','','inherit','closed','open','','worship_chords_analytics','','','2014-12-29 08:26:49','2014-12-29 08:26:49','',405,'http://hanscs.com/wp/wp-content/uploads/worship_chords_analytics.jpg',0,'attachment','image/jpeg',0),(426,1,'2014-12-29 08:44:11','2014-12-29 08:44:11','','worship_chords_google_search','','inherit','closed','open','','worship_chords_google_search','','','2014-12-29 08:44:13','2014-12-29 08:44:13','',405,'http://hanscs.com/wp/wp-content/uploads/worship_chords_google_search.jpg',0,'attachment','image/jpeg',0),(429,1,'2014-12-29 08:49:53','2014-12-29 08:49:53','','worship_chords_cms','','inherit','closed','open','','worship_chords_cms','','','2014-12-29 08:50:04','2014-12-29 08:50:04','',405,'http://hanscs.com/wp/wp-content/uploads/worship_chords_cms.jpg',0,'attachment','image/jpeg',0),(438,1,'2014-12-29 09:06:09','2014-12-29 09:06:09','As a follow-up of the previous <a title=\"Promoting YouTube Video With Google AdWords\" href=\"http://hanscs.com/digital-marketing/promote-youtube-video-google-adwords/\">Promoting YouTube Video With Google AdWords</a> post, I would like to share with you the result from our Google AdWords experiment. For a week (19 December - 26 December 2014), we were advertising our <a href=\"https://www.youtube.com/watch?v=WEsRznrnwr8\" target=\"_blank\">Christmas music video</a> using YouTube ads / Google AdWords for video. Here are the results:\r\n<table style=\"margin-bottom: 20px;\" width=\"100%\">\r\n<tbody style=\"vertical-align: top;\">\r\n<tr>\r\n<td width=\"40%\"><strong>Total money spent:</strong></td>\r\n<td width=\"60%\">SGD 40</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Total impressions served:</strong></td>\r\n<td>8,382</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Total views gained:</strong></td>\r\n<td>1,897</td>\r\n</tr>\r\n<tr>\r\n<td><strong>View rate (View per impression ratio):</strong></td>\r\n<td>22.63%</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Average CPV:</strong></td>\r\n<td>SGD 0.02</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Total clicks:</strong></td>\r\n<td>111</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Video played to 25%:</strong></td>\r\n<td>15% of total views (285)</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Video played to 50%:</strong></td>\r\n<td>11% of total views (209)</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Video played to 75%:</strong></td>\r\n<td>9% of total views (171)</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Video played to 100%:</strong></td>\r\n<td>6% of total views (114)</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<!--more-->\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_report_retention_demographics.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-322\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_report_retention_demographics.jpg\" alt=\"Youtube Report Audience Retention, Demographics\" width=\"858\" height=\"540\" /></a>\r\n<h2>Analysis of AdWords Ad Performance</h2>\r\n<ol>\r\n	<li>Based on the report, <strong>our video ad is mostly viewed by male, aged 18-34</strong> (<em>A \'<a href=\"/digital-marketing/promote-youtube-video-google-adwords#how-youtube-charges\">view</a>\' is counted when user watches a minimum of 30 seconds</em>).</li>\r\n	<li><strong>Audience retention of our video was low</strong>. Only 15% viewers passed the first quarter of the video. Perhaps the content of the video was not catchy enough to make them stay (<em>We will do better next time</em>).</li>\r\n	<li>For which <strong>geographical location</strong> worked best for the video, it is difficult to judge accurately because I made two mistakes in this campaign:\r\n<ul>\r\n	<li><strong>There was data loss</strong>. I lost some data on 19 December because I edited the ad. So <strong>try not to edit the ad once it is already running</strong>.\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_adwords_ad_edit.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-331\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_adwords_ad_edit.jpg\" alt=\"YouTube AdWords Ad Edit\" width=\"554\" height=\"221\" /></a></li>\r\n	<li><strong>The ad was not served in consistent locations over time</strong>. The initial location we started off with was Indonesia, Singapore, Hong Kong, and United States. However I added Malaysia on the 3rd day of the campaign, and removed United States and Hong Kong. Then on the 5th day of the campaign, I deleted everything except Singapore and Indonesia. Note: What I did was bad practice. <strong>Please try not to edit locations when the ad is already running</strong>. It diluted the data, making it difficult for me to judge which area was most effective. Also  <strong>try to create a dedicated campaign for each location (one for Indonesia, one for Singapore, etc)</strong> — instead of lumping all locations into one campaign like I did. This method will help you to get better data segmentation.</li>\r\n</ul>\r\n</li>\r\n	<li>Let us take a look at <strong>geographical location data</strong> from my AdWords panel. Keep in mind the data may not be ideal due to the two mistakes explained above.<a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_location.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-329\" style=\"margin-top: 20px;\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_location.jpg\" alt=\"AdWords YouTube Report Location\" width=\"858\" height=\"200\" /></a>\r\n<ul>\r\n	<li>According to this data, the ad was most often served in Indonesia with 5,983 impressions. This could be caused by:\r\n<ul>\r\n	<li>Perhaps the targeting settings I specified were more relevant in Indonesia, that was why Google chose to serve my ad more often in Indonesia. The <a href=\"/digital-marketing/promote-youtube-video-google-adwords#targeting-your-youtube-ads\">targeting settings</a> I chose were: <em>keyword targeting</em> (Christmas songs) and <em>language targeting</em> (English and Indonesian).</li>\r\n	<li>Perhaps my maximum CPV bid (SGD 0.03) was not enough to secure many impressions in other countries (e.g. maybe<em> in United States the CPV bid should have been a minimum of SGD 0.06</em>).</li>\r\n	<li>As explained in point 3 of this analysis, I removed some target countries on my 3rd and 5th day. Only Indonesia and Singapore stayed until the end of the campaign. Perhaps this explained why their impression shares were higher.</li>\r\n</ul>\r\n</li>\r\n	<li>For the view rate, Hong Kong has an unusually high amount of view rate (44%). However the data may not be valid because sample size was too small to do a comparison.</li>\r\n</ul>\r\n</li>\r\n	<li><strong>Audience whose age and gender were unknown has lower view rate</strong>. So on the 3rd day, I excluded views whose age and gender are unknown from the targeting settings. That adjustment has resulted in an increase of overall view rate. And increase in view rate means increase in <a href=\"/digital-marketing/promote-youtube-video-google-adwords/#youtube-ad-auction\">Quality Score</a>.\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_report_gender_age.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-356\" style=\"margin-top: 20px;\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_report_gender_age.jpg\" alt=\"YouTube AdWords Report Gender Age\" width=\"858\" height=\"431\" /></a></li>\r\n	<li><strong>Across different devices (desktop vs mobile), there was hardly any difference between the view rate</strong>. People watched the video using desktop, smartphones, and tablets almost equally. In terms of volume, most views came from desktop and laptop computers.\r\n<em><a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_devices.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-362\" style=\"margin-top: 20px;\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_devices.jpg\" alt=\"AdWords YouTube Report Devices\" width=\"858\" height=\"139\" /></a></em></li>\r\n	<li><strong>In which videos did our ad appear?</strong>\r\n<ul>\r\n	<li>We targeted 24 keywords mentioning Christmas songs (e.g. <em>christmas song, lagu natal, winter wonderland, away in a manger, jingle bells, joy to the world</em>, etc)\r\nAnd here is the placement report. Majority are Christmas songs, but some are not.\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_placement.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-366\" style=\"margin-top: 20px;\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_placement.jpg\" alt=\"AdWords YouTube Placement\" width=\"858\" height=\"352\" />\r\n</a><em>I was confused at first. Why was my ad showing up in non-Christmas videos?</em>\r\nThe answer is: <strong>because in video ad, keyword targeting works collectively to create a theme</strong>. So my ad may show up if Google algorithm sees a fit in the theme (<em>e.g. music video / songs</em>). Thus the keyword targeting can only use <a href=\"/digital-marketing/promote-youtube-video-google-adwords#targeting-your-youtube-ads\">broad match</a>. <a href=\"https://www.en.adwords-community.com/t5/AdWords-for-Video/Does-Adwords-for-Video-Accept-Keyword-Match-Types/td-p/261241\" target=\"_blank\">More details</a> can be read in AdWords forum.</li>\r\n	<li><strong>Some placements have over 100% view rate</strong>. What does this mean?\r\nThis means in an impression some people viewed the video more than once (<em>e.g. replaying the video</em>).\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_placement_2.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-385\" style=\"margin-top: 20px;\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_placement_2.jpg\" alt=\"AdWords YouTube Report Placement\" width=\"858\" height=\"177\" /></a></li>\r\n</ul>\r\n</li>\r\n	<li>Strangely almost all of our ad impressions were in <a href=\"/digital-marketing/promote-youtube-video-google-adwords#how-much-youtube-ad-formats\">TrueView in-stream</a> format. There were very few <a href=\"/digital-marketing/promote-youtube-video-google-adwords#how-much-youtube-ad-formats\">TrueView in-display</a> impressions. I have no satisfying answer to this yet. A <a href=\"https://www.en.adwords-community.com/t5/AdWords-for-Video/YouTube-In-Display-Ads-not-receiving-impressions/td-p/402961\" target=\"_blank\">similar issue</a> was also encountered in AdWords forum.<a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_in-stream.jpg\"><img class=\"alignnone size-full wp-image-363\" style=\"margin-top: 20px;\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_youtube_report_in-stream.jpg\" alt=\"AdWords YouTube Report In-Stream\" width=\"858\" height=\"68\" /></a></li>\r\n</ol>\r\n<h2>To Sum It Up...</h2>\r\n<a title=\"Promoting YouTube Video With Google AdWords\" href=\"http://hanscs.com/digital-marketing/promote-youtube-video-google-adwords/\">Promoting YouTube video with Google AdWords</a> experiment has been a great learning experience. However ultimately publishing is all about quality of content.  Ad and social media is just a tool to help you reach more people. If content you are promoting (<em>in this case, our <a href=\"https://www.youtube.com/watch?v=WEsRznrnwr8\" target=\"_blank\">Christmas music video</a></em>) is highly interesting, people will be sharing it even without many advertisements. All more the reason for us to create even more interesting videos next time. Kudos to <a href=\"/digital-marketing/promote-youtube-video-google-adwords/#christmas-video-credits\">the team</a> behind this amazing video!\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_report_performance_engagement.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-324\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_report_performance_engagement.jpg\" alt=\"YouTube report performance engagement\" width=\"858\" height=\"394\" /></a>Ad and social media sharing functions like a catalyst. It helps to spark the fire, however the content must be strong enough for the fire to spread.','Promoting YouTube Video With Google AdWords (RESULT)','','inherit','closed','open','','289-revision-v1','','','2014-12-29 09:06:09','2014-12-29 09:06:09','',289,'http://hanscs.com/uncategorized/289-revision-v1/',0,'revision','',0),(446,1,'2014-12-29 12:14:09','2014-12-29 12:14:09','','kkihs_delete','','inherit','closed','open','','kkihs_delete','','','2014-12-29 12:14:38','2014-12-29 12:14:38','',0,'http://hanscs.com/wp/wp-content/uploads/kkihs_delete.jpg',0,'attachment','image/jpeg',0),(447,1,'2014-12-29 12:17:04','2014-12-29 12:17:04','','kkihs_add','','inherit','closed','open','','kkihs_add','','','2014-12-29 12:17:10','2014-12-29 12:17:10','',0,'http://hanscs.com/wp/wp-content/uploads/kkihs_add.jpg',0,'attachment','image/jpeg',0),(448,1,'2014-12-29 12:20:25','2014-12-29 12:20:25','','kkihs_example_entry','','inherit','closed','open','','kkihs_example_entry','','','2014-12-29 12:20:36','2014-12-29 12:20:36','',0,'http://hanscs.com/wp/wp-content/uploads/kkihs_example_entry.jpg',0,'attachment','image/jpeg',0),(449,1,'2014-12-29 14:36:31','2014-12-29 14:36:31','','linkedin_icon','','inherit','closed','open','','linkedin_icon','','','2014-12-29 14:36:40','2014-12-29 14:36:40','',0,'http://hanscs.com/wp/wp-content/uploads/linkedin_icon.png',0,'attachment','image/png',0),(450,1,'2014-12-30 03:31:00','2014-12-30 03:31:00','','icon_email','','inherit','closed','open','','icon_email','','','2014-12-30 03:31:08','2014-12-30 03:31:08','',0,'http://hanscs.com/wp/wp-content/uploads/icon_email.png',0,'attachment','image/png',0),(451,1,'2014-12-30 03:48:31','2014-12-30 03:48:31','Do you play for a church band? If yes, you may have experienced the hassle of gathering song chords before a band practice. Yes there many are worship song chords available on the internet. However some of the chords don\'t sound right compared to the actual song. Also gathering them from various sources may need some effort.\r\n\r\nLast 2012, <a href=\"http://www.closelycoded.com/\" target=\"_blank\">Closely Coded</a> undertook that problem. We built a simple <a href=\"http://music.kkihs.org/songs\" target=\"_blank\">worship song chords website</a> for an <a href=\"http://www.kkihs.org/\" target=\"_blank\">Indonesian Catholic community in Singapore</a>. The chords website can be easily managed through a CMS (content management system).<!--more-->\r\n<h2>User Interface</h2>\r\nThe interface is designed to be simple and intuitive. Web visitors can choose from a list of the songs they want, or use the search provided on the top right header. The website is also equipped with a transpose tool. Musicians can use transpose tool to show the chords in a different key.\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_homepage.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-418\" src=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_homepage.jpg\" alt=\"Worship Chords Homepage\" width=\"858\" height=\"452\" /></a>\r\n<h2>Website Traffic</h2>\r\nThis <a href=\"http://music.kkihs.org/\" target=\"_blank\">worship chords website</a> has been running since 2012. We never did any publicity because it was meant for internal use only. However surprisingly on December 2014 month alone the website has served over 75,000 pageviews, over 38,000 sessions, and over 26,000 users.\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_analytics.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-421\" src=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_analytics.jpg\" alt=\"Worship Chords Analytics\" width=\"858\" height=\"448\" /></a>Most visitors (84.8%) found the website from organic Google search. For most searches on Indonesian worship songs which were listed on the <a href=\"http://music.kkihs.org/\" target=\"_blank\">chords website</a>, we appeared on page one.\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_google_search.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-426\" src=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_google_search.jpg\" alt=\"Worship Chords Google Search\" width=\"858\" height=\"448\" /></a>\r\n<h2>Content Management System</h2>\r\nThe content management for this website is simple. Admins can add new songs simply by logging in to the admin panel. The admin panel is also mobile-friendy. So during band practice, when a musician needs to adjust the chords for everybody, he / she can instantly edit using tablet or mobile phone browser within a few seconds.\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_cms.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-429\" src=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_cms.jpg\" alt=\"Worship Chords CMS\" width=\"498\" height=\"638\" /></a>\r\n\r\nAre you interested to be a chords contributor? You can contact <a href=\"http://kkihs.org/pd/\" target=\"_blank\">KKIHS worship team</a>.\r\n\r\nOr do you want to build a website system similar to this? Feel free to contact <a href=\"http://www.closelycoded.com/\" target=\"_blank\">Closely Coded</a>.','So We Built A Worship Song Chords Website','','inherit','closed','open','','405-revision-v1','','','2014-12-30 03:48:31','2014-12-30 03:48:31','',405,'http://hanscs.com/uncategorized/405-revision-v1/',0,'revision','',0),(452,1,'2014-12-30 11:11:02','2014-12-30 11:11:02','Last Christmas I have been privileged to assist the production of <a href=\"https://www.youtube.com/watch?v=WEsRznrnwr8\" target=\"_blank\">Christmas music video</a>, together with <a href=\"http://hanscs.com/digital-marketing/promote-youtube-video-google-adwords#christmas-video-credits\">a bunch of talented people</a>. As the festive season was only a week away, we wanted to reach more people with our YouTube video. Along with continuous promotion on social media, we also tried out <a href=\"https://www.youtube.com/yt/advertise/\" target=\"_blank\">Google AdWords for Video</a> with the hope of <strong>gaining online exposure on a short budget</strong> (SGD 40).\r\n<div class=\"videoWrapper\"><iframe src=\"//www.youtube.com/embed/WEsRznrnwr8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"></iframe></div>\r\n<ol>\r\n	<li><a href=\"/digital-marketing/promote-youtube-video-google-adwords#how-much-youtube-ad-formats\">Introducing YouTube Ad Formats</a></li>\r\n	<li><a href=\"/digital-marketing/promote-youtube-video-google-adwords#how-youtube-charges\">How Does YouTube Charge for Advertising?</a></li>\r\n	<li><a href=\"/digital-marketing/promote-youtube-video-google-adwords#youtube-ad-auction\">How Much Does Advertising in YouTube Cost?</a></li>\r\n	<li><a href=\"/digital-marketing/promote-youtube-video-google-adwords#setting-up-youtube-ads\">Setting Up YouTube Ads / Google AdWords For Video</a></li>\r\n	<li><a href=\"/digital-marketing/promote-youtube-video-google-adwords#targeting-your-youtube-ads\">Targeting Your YouTube Ads</a></li>\r\n</ol>\r\n<!--more-->\r\n<a id=\"how-much-youtube-ad-formats\" name=\"youtube-ad-formats\"></a>\r\n<h2>Introducing YouTube Ad Formats</h2>\r\nIf you are an avid YouTube watcher, you must have noticed sometimes YouTube does not directly load the video of your choosing. Instead it presents you with another video — which you can \'Skip\' only after a good five seconds have passed. That is a YouTube <em>TrueView in-stream</em> ad. There are two types of video ad formats available in YouTube: <em>TrueView in-stream</em> and <em>TrueView in-display</em>.\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_trueview_in_stream_in_display1.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-44\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_trueview_in_stream_in_display1.jpg\" alt=\"YouTube Ad Trueview In-Stream In-Display Format\" width=\"858\" height=\"545\" /></a>\r\n<a id=\"how-youtube-charges\" name=\"how-youtube-charges\"></a>\r\n<h2>How Does YouTube Charge for Advertising?</h2>\r\nYouTube / Google AdWords for video uses a CPV (cost-per-view) model to charge for its advertising. <strong>You pay only when someone decides to view your video</strong>. What counts as a \'view\'? For <em>in-stream ad</em>, you will be charged when the user watches 30 seconds or sees the end of the ad. You pay nothing if they don\'t initiate the video or drop off from the video before the minimum amount of time passes. For an <em>in-display ad</em>, you will be charged after users click — and begin watching your video.\r\n<a id=\"youtube-ad-auction\" name=\"youtube-ad-auction\"></a>\r\n<h2>How Much Does Advertising in YouTube Cost?</h2>\r\nYouTube ads / Google AdWords uses an <strong>ad auction system</strong> to determine the actual CPV (cost-per-view) you need to pay. Each time an ad is eligible to appear for a search, it goes through the ad auction. Think of it as a traditional auction house. After deciding on a target market, you decide the maximum bid amount you are willing to spend for a video view (<strong>max CPV bid</strong>).\r\n\r\n<strong>Your competitors are ads which are aiming for the same target market</strong>. They will also input the max CPV bid they are willing to spend. Obviously high-profile target markets will face fiercer competition.\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/google_adwords_auction.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-148\" src=\"http://hanscs.com/wp/wp-content/uploads/google_adwords_auction.jpg\" alt=\"Google AdWords Auction\" width=\"858\" height=\"290\" /></a>The system will then assess each ad\'s max CPV bid and <strong>Quality Score</strong>.\r\n\r\n<strong>What is Quality Score?</strong> Quality score is how Google automatically measures effectiveness of the ads you are showing. The more relevant your ad is to your target audience, Google will reward you with higher Quality Score. Quality Score is measured based on your ad\'s performance, such as View Rate (<em>how many video views you get</em>) and Click-Through Rate (<em>how many clicks you get</em>). <strong>So if your video is cool, your Quality Score will be high</strong>.\r\n\r\n<strong>How do you see your ad\'s Quality Score?</strong> Unfortunately for video ads and ads on Google Display Network, Google does not disclose Quality Score.\r\n\r\nOnce the system determined your Quality Score, it\'s multiplied by your max CPV bid to rank your ads among other advertisers. That\'s called Ad Rank. <strong>The ad with highest Ad Rank wins the auction, and will be shown to the viewer</strong>.\r\n\r\n<a id=\"youtube-ad-auction-overcharge\" name=\"youtube-ad-auction-overcharge\"></a><a href=\"http://hanscs.com/wp/wp-content/uploads/google_adwords_auction2.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-149\" src=\"http://hanscs.com/wp/wp-content/uploads/google_adwords_auction2.jpg\" alt=\"Google AdWords Auction\" width=\"858\" height=\"326\" /></a>Sometimes you may be charged cheaper than your max CPV bid, because <strong>the actual CPV you are paying is the minimum sum needed to beat the ad with 2nd highest Ad Rank</strong>.\r\n\r\nYour Actual CPV = ( Ad Rank of the ad below you / your Quality Score ) + $0.01\r\n\r\nExample: Let\'s say the maximum bid I am willing to pay is $0.06 per view — if I only needed $0.03 to beat the ad below me, the system will only charge me $0.03 for that view. <strong>So you need not worry about Google overcharging your account if you are bidding too much.</strong>\r\n\r\n<strong>The average rate for CPV highly varies based on target market and competition</strong>. For my Christmas video campaign, I targeted people who are searching for Christmas songs in YouTube. For this target market, my average CPV is SGD 0.02 — I am paying 2 cents every time someone watches my video (<em>I found this out after seeing my ad performance report after a week</em>).\r\n<a id=\"setting-up-youtube-ads\" name=\"setting-up-youtube-ads\"></a>\r\n<h2>Setting Up YouTube Ads / Google AdWords For Video</h2>\r\nIf you would like to advertise using YouTube ads, you can visit <a href=\"https://www.youtube.com/yt/advertise/\" target=\"_blank\">this page</a> and click \'<em>Get Started</em>\'. Follow the instructions provided on that page.\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-157\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords.jpg\" alt=\"Getting Started with Video Ads AdWords\" width=\"858\" height=\"419\" /></a>For my Christmas video campaign, these were the initial settings we started up with:\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords_settings.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-160\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords_settings.jpg\" alt=\"Youtube AdWords Settings\" width=\"858\" height=\"521\" /></a>\r\n<table style=\"margin-bottom: 20px;\" width=\"100%\">\r\n<tbody style=\"vertical-align: top;\">\r\n<tr>\r\n<td width=\"20%\"><strong>Campaign Name:</strong></td>\r\n<td width=\"80%\">We set the campaign name to <em>Steffi Vica Xmas video</em>. This will not be shown to public, so you can name it anything.</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Budget:</strong></td>\r\n<td>We set the budget to SGD 5 daily.</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Delivery Method:</strong></td>\r\n<td>We chose the default option (Standard: Show ads evenly over time).</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Networks:</strong></td>\r\n<td>We excluded <a href=\"https://support.google.com/adwords/answer/2404190?hl=en\" target=\"_blank\">Google Display Network</a> because we wanted the ad to be served on YouTube only. Ticking this will make your ad appear on various Google partner websites as well.</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Locations:</strong></td>\r\n<td>We started off with Indonesia, Singapore, Hong Kong, United States.</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Languages:</strong></td>\r\n<td>We set the languages to English and Indonesian.</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Video ad formats:</strong></td>\r\n<td>For the URL, we put in <a href=\"https://www.youtube.com/watch?v=WEsRznrnwr8\" target=\"_blank\">https://www.youtube.com/watch?v=WEsRznrnwr8</a>. For the ad format, we kept the default option (Use default video ad formats) with both in-stream and in-display options ticked. Please refer to screenshot below.</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_in-stream_in-display.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-191\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_in-stream_in-display.jpg\" alt=\"AdWords in-Stream in-Display Settings\" width=\"858\" height=\"862\" /></a>For the <em>in-display ad\'s landing page URL</em>, we used <a href=\"https://www.youtube.com/user/aurallion\" target=\"_blank\">our channel page</a>. To greet visitors who visit this page, we also set the <a href=\"https://www.youtube.com/watch?v=WEsRznrnwr8\" target=\"_blank\">Christmas video</a> to be auto-played as the channel\'s featured video.\r\n\r\nAnd for <em>in-stream ad\'s destination URL</em>, we used our channel\'s subscription link <a href=\"http://www.youtube.com/subscription_center?add_user=aurallion\" target=\"_blank\">http://www.youtube.com/subscription_center?add_user=aurallion</a>. People clicking on this link will be automatically asked if they want to subscribe to Aurallion YouTube channel. You can use this URL to get your channel\'s subscription link <strong>http://www.youtube.com/subscription_center?add_user=<em>[INSERT YOUR CHANNEL USERNAME HERE]</em></strong>\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords_frequency-capping.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-209\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords_frequency-capping.jpg\" alt=\"YouTube AdWords Ads Frequency Capping\" width=\"858\" height=\"495\" /></a>\r\n<table style=\"margin-bottom: 20px;\" width=\"100%\">\r\n<tbody style=\"vertical-align: top;\">\r\n<tr>\r\n<td width=\"20%\"><strong>Mobile bid adj.:</strong></td>\r\n<td width=\"80%\">Increase your mobile bid if you want your ad focus more on phone users. Decrease it if you want to less focus on mobile phone users. I suggest to adjust this later after you received data on your ad performance report, e.g. <em>if your view rate is higher on mobile, you should consider increasing the bid adjustment for mobile.</em></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Ad rotation:</strong></td>\r\n<td>The system will deliver your ad based on which goal you want to optimize - do you want to get more clicks, or would you like more views? For us we wanted to focus on views.</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Frequency capping:</strong></td>\r\n<td>We capped the ad impression to only 2 times per week per each unique user, because we wanted the video to reach as many different people as possible before our daily budget ran out. We wouldn\'t want the video to be served to the same person too many times.</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<a id=\"targeting-your-youtube-ads\" name=\"targeting-your-youtube-ads\"></a>\r\n<h2>Targeting Your YouTube Ads</h2>\r\nIn the next page, you will be asked to input your CPV bid. You can start using the recommended bid from the system. Don\'t worry you can amend this anytime later. Also don\'t worry about <a href=\"#youtube-ad-auction-overcharge\">bidding too much CPV</a>.\r\n\r\nThen you will be asked to choose your targeting method. There are many targeting methods to narrow down your <a href=\"https://support.google.com/adwords/answer/2454017?hl=en\" target=\"_blank\">audience targeting</a> (demographics, interests, topics, remarketing, keywords, placements), which you can combine to aim for the particular market you want. For this campaign, <strong>we wanted to target specifically people who are looking for Christmas songs</strong>. So we used keywords targeting to target Christmas-like keywords:\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/christmas_songs_keyword_targeting.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-219\" src=\"http://hanscs.com/wp/wp-content/uploads/christmas_songs_keyword_targeting.jpg\" alt=\"Christmas Songs Keyword Targeting\" width=\"404\" height=\"423\" /></a>\r\n\r\nKeep in mind that keywords targeting for video by is set to <a href=\"https://support.google.com/adwords/answer/2407779?hl=en\" target=\"_blank\">broad match</a> (<em>details <a href=\"https://www.en.adwords-community.com/t5/AdWords-for-Video/Does-Adwords-for-Video-Accept-Keyword-Match-Types/td-p/261241\" target=\"_blank\">here</a></em>). So my ad will be eligible to appear on searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, stemmings (such as floor and flooring), related searches, and other relevant variations (e.g. my ad may appear if user searched for <em>Xmas</em> instead of <em>Christmas</em>).\r\n\r\nAfter your ad has been created, the status will automatically be set to <em>Under review</em> until Google team has finished reviewing your ad. This process may take several hours to a day. After approval, your ad will begin running.\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_ad_pending.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-225\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_ad_pending.jpg\" alt=\"AdWords Ad Pending\" width=\"858\" height=\"232\" /></a>\r\n\r\nOur Christmas ad was set to run from 19 December to 26 December 2014, with a budget of SGD 5 daily (total SGD 40). Can you guess how it will perform?\r\n\r\nIn my next post, I will be posting <strong>some data results and lessons learned from running this campaign</strong>. So, stay tuned!\r\n\r\nDo you have any questions or comments? Let\'s discuss in the comments section.\r\n\r\n<hr />\r\n\r\n<a id=\"christmas-video-credits\" name=\"christmas-video-credits\"></a><strong><a href=\"https://www.youtube.com/watch?v=WEsRznrnwr8\" target=\"_blank\">Video</a> Credits:</strong>\r\n<ol>\r\n	<li>Music arrangement and video production by <a href=\"http://www.aurallion.com/\" target=\"_blank\">Stefanus Wayanartha</a></li>\r\n	<li>Vocals by <a href=\"https://soundcloud.com/steffi-tanim\" target=\"_blank\">Steffi Tanim</a> and Veronica Marcella</li>\r\n	<li>Guitarist and logistics by Hans Christian Sulistio</li>\r\n</ol>','Promoting YouTube Video With Google AdWords','','inherit','closed','open','','1-revision-v1','','','2014-12-30 11:11:02','2014-12-30 11:11:02','',1,'http://hanscs.com/uncategorized/1-revision-v1/',0,'revision','',0),(453,1,'2015-01-01 08:52:07','2015-01-01 08:52:07','Last Christmas I have been privileged to assist the production of <a href=\"https://www.youtube.com/watch?v=WEsRznrnwr8\" target=\"_blank\">Christmas music video</a>, together with <a href=\"http://hanscs.com/digital-marketing/promote-youtube-video-google-adwords#christmas-video-credits\">a bunch of talented people</a>. As the festive season was only a week away, we wanted to reach more people with our YouTube video. Along with continuous promotion on social media, we also tried out <a href=\"https://www.youtube.com/yt/advertise/\" target=\"_blank\">Google AdWords for Video</a> with the hope of <strong>gaining online exposure on a short budget</strong> (SGD 40).\r\n<div class=\"videoWrapper\"><iframe src=\"//www.youtube.com/embed/WEsRznrnwr8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"></iframe></div>\r\n<ol>\r\n	<li><a href=\"/digital-marketing/promote-youtube-video-google-adwords#how-much-youtube-ad-formats\">Introducing YouTube Ad Formats</a></li>\r\n	<li><a href=\"/digital-marketing/promote-youtube-video-google-adwords#how-youtube-charges\">How Does YouTube Charge for Advertising?</a></li>\r\n	<li><a href=\"/digital-marketing/promote-youtube-video-google-adwords#youtube-ad-auction\">How Much Does Advertising in YouTube Cost?</a></li>\r\n	<li><a href=\"/digital-marketing/promote-youtube-video-google-adwords#setting-up-youtube-ads\">Setting Up YouTube Ads / Google AdWords For Video</a></li>\r\n	<li><a href=\"/digital-marketing/promote-youtube-video-google-adwords#targeting-your-youtube-ads\">Targeting Your YouTube Ads</a></li>\r\n</ol>\r\n<!--more-->\r\n<a id=\"how-much-youtube-ad-formats\" name=\"youtube-ad-formats\"></a>\r\n<h2>Introducing YouTube Ad Formats</h2>\r\nIf you are an avid YouTube watcher, you must have noticed sometimes YouTube does not directly load the video of your choosing. Instead it presents you with another video — which you can \'Skip\' only after a good five seconds have passed. That is a YouTube <em>TrueView in-stream</em> ad. There are two types of video ad formats available in YouTube: <em>TrueView in-stream</em> and <em>TrueView in-display</em>.\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_trueview_in_stream_in_display1.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-44\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_trueview_in_stream_in_display1.jpg\" alt=\"YouTube Ad Trueview In-Stream In-Display Format\" width=\"858\" height=\"545\" /></a>\r\n<a id=\"how-youtube-charges\" name=\"how-youtube-charges\"></a>\r\n<h2>How Does YouTube Charge for Advertising?</h2>\r\nYouTube / Google AdWords for video uses a CPV (cost-per-view) model to charge for its advertising. <strong>You pay only when someone decides to view your video</strong>. What counts as a \'view\'? For <em>in-stream ad</em>, you will be charged when the user watches 30 seconds or sees the end of the ad. You pay nothing if they don\'t initiate the video or drop off from the video before the minimum amount of time passes. For an <em>in-display ad</em>, you will be charged after users click — and begin watching your video.\r\n<a id=\"youtube-ad-auction\" name=\"youtube-ad-auction\"></a>\r\n<h2>How Much Does Advertising in YouTube Cost?</h2>\r\nYouTube ads / Google AdWords uses an <strong>ad auction system</strong> to determine the actual CPV (cost-per-view) you need to pay. Each time an ad is eligible to appear for a search, it goes through the ad auction. Think of it as a traditional auction house. After deciding on a target market, you decide the maximum bid amount you are willing to spend for a video view (<strong>max CPV bid</strong>).\r\n\r\n<strong>Your competitors are ads which are aiming for the same target market</strong>. They will also input the max CPV bid they are willing to spend. Obviously high-profile target markets will face fiercer competition.\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/google_adwords_auction.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-148\" src=\"http://hanscs.com/wp/wp-content/uploads/google_adwords_auction.jpg\" alt=\"Google AdWords Auction\" width=\"858\" height=\"290\" /></a>The system will then assess each ad\'s max CPV bid and <strong>Quality Score</strong>.\r\n\r\n<strong>What is Quality Score?</strong> Quality score is how Google automatically measures effectiveness of the ads you are showing. The more relevant your ad is to your target audience, Google will reward you with higher Quality Score. Quality Score is measured based on your ad\'s performance, such as View Rate (<em>how many video views you get</em>) and Click-Through Rate (<em>how many clicks you get</em>). <strong>So if your video is cool, your Quality Score will be high</strong>.\r\n\r\n<strong>How do you see your ad\'s Quality Score?</strong> Unfortunately for video ads and ads on Google Display Network, Google does not disclose Quality Score.\r\n\r\nOnce the system determined your Quality Score, it\'s multiplied by your max CPV bid to rank your ads among other advertisers. That\'s called Ad Rank. <strong>The ad with highest Ad Rank wins the auction, and will be shown to the viewer</strong>.\r\n\r\n<a id=\"youtube-ad-auction-overcharge\" name=\"youtube-ad-auction-overcharge\"></a><a href=\"http://hanscs.com/wp/wp-content/uploads/google_adwords_auction2.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-149\" src=\"http://hanscs.com/wp/wp-content/uploads/google_adwords_auction2.jpg\" alt=\"Google AdWords Auction\" width=\"858\" height=\"326\" /></a>Sometimes you may be charged cheaper than your max CPV bid, because <strong>the actual CPV you are paying is the minimum sum needed to beat the ad with 2nd highest Ad Rank</strong>.\r\n\r\nYour Actual CPV = ( Ad Rank of the ad below you / your Quality Score ) + $0.01\r\n\r\nExample: Let\'s say the maximum bid I am willing to pay is $0.06 per view — if I only needed $0.03 to beat the ad below me, the system will only charge me $0.03 for that view. <strong>So you need not worry about Google overcharging your account if you are bidding too much.</strong>\r\n\r\n<strong>The average rate for CPV highly varies based on target market and competition</strong>. For my Christmas video campaign, I targeted people who are searching for Christmas songs in YouTube. For this target market, my average CPV is SGD 0.02 — I am paying 2 cents every time someone watches my video (<em>I found this out after seeing my ad performance report after a week</em>).\r\n<a id=\"setting-up-youtube-ads\" name=\"setting-up-youtube-ads\"></a>\r\n<h2>Setting Up YouTube Ads / Google AdWords For Video</h2>\r\nIf you would like to advertise using YouTube ads, you can visit <a href=\"https://www.youtube.com/yt/advertise/\" target=\"_blank\">this page</a> and click \'<em>Get Started</em>\'. Follow the instructions provided on that page.\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-157\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords.jpg\" alt=\"Getting Started with Video Ads AdWords\" width=\"858\" height=\"419\" /></a>For my Christmas video campaign, these were the initial settings we started up with:\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords_settings.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-160\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords_settings.jpg\" alt=\"Youtube AdWords Settings\" width=\"858\" height=\"521\" /></a>\r\n<table style=\"margin-bottom: 20px;\" width=\"100%\">\r\n<tbody style=\"vertical-align: top;\">\r\n<tr>\r\n<td width=\"20%\"><strong>Campaign Name:</strong></td>\r\n<td width=\"80%\">We set the campaign name to <em>Steffi Vica Xmas video</em>. This will not be shown to public, so you can name it anything.</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Budget:</strong></td>\r\n<td>We set the budget to SGD 5 daily.</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Delivery Method:</strong></td>\r\n<td>We chose the default option (Standard: Show ads evenly over time).</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Networks:</strong></td>\r\n<td>We excluded <a href=\"https://support.google.com/adwords/answer/2404190?hl=en\" target=\"_blank\">Google Display Network</a> because we wanted the ad to be served on YouTube only. Ticking this will make your ad appear on various Google partner websites as well.</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Locations:</strong></td>\r\n<td>We started off with Indonesia, Singapore, Hong Kong, United States.</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Languages:</strong></td>\r\n<td>We set the languages to English and Indonesian.</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Video ad formats:</strong></td>\r\n<td>For the URL, we put in <a href=\"https://www.youtube.com/watch?v=WEsRznrnwr8\" target=\"_blank\">https://www.youtube.com/watch?v=WEsRznrnwr8</a>. For the ad format, we kept the default option (Use default video ad formats) with both in-stream and in-display options ticked. Please refer to screenshot below.</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_in-stream_in-display.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-191\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_in-stream_in-display.jpg\" alt=\"AdWords in-Stream in-Display Settings\" width=\"858\" height=\"862\" /></a>For the <em>in-display ad\'s landing page URL</em>, we used <a href=\"https://www.youtube.com/user/aurallion\" target=\"_blank\">our channel page</a>. To greet visitors who visit this page, we also set the <a href=\"https://www.youtube.com/watch?v=WEsRznrnwr8\" target=\"_blank\">Christmas video</a> to be auto-played as the channel\'s featured video.\r\n\r\nAnd for <em>in-stream ad\'s destination URL</em>, we used our channel\'s subscription link <a href=\"http://www.youtube.com/subscription_center?add_user=aurallion\" target=\"_blank\">http://www.youtube.com/subscription_center?add_user=aurallion</a>. People clicking on this link will be automatically asked if they want to subscribe to Aurallion YouTube channel. You can use this URL to get your channel\'s subscription link <strong>http://www.youtube.com/subscription_center?add_user=<em>[INSERT YOUR CHANNEL USERNAME HERE]</em></strong>\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords_frequency-capping.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-209\" src=\"http://hanscs.com/wp/wp-content/uploads/youtube_ads_adwords_frequency-capping.jpg\" alt=\"YouTube AdWords Ads Frequency Capping\" width=\"858\" height=\"495\" /></a>\r\n<table style=\"margin-bottom: 20px;\" width=\"100%\">\r\n<tbody style=\"vertical-align: top;\">\r\n<tr>\r\n<td width=\"20%\"><strong>Mobile bid adj.:</strong></td>\r\n<td width=\"80%\">Increase your mobile bid if you want your ad focus more on phone users. Decrease it if you want to less focus on mobile phone users. I suggest to adjust this later after you received data on your ad performance report, e.g. <em>if your view rate is higher on mobile, you should consider increasing the bid adjustment for mobile.</em></td>\r\n</tr>\r\n<tr>\r\n<td><strong>Ad rotation:</strong></td>\r\n<td>The system will deliver your ad based on which goal you want to optimize - do you want to get more clicks, or would you like more views? For us we wanted to focus on views.</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Frequency capping:</strong></td>\r\n<td>We capped the ad impression to only 2 times per week per each unique user, because we wanted the video to reach as many different people as possible before our daily budget ran out. We wouldn\'t want the video to be served to the same person too many times.</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<a id=\"targeting-your-youtube-ads\" name=\"targeting-your-youtube-ads\"></a>\r\n<h2>Targeting Your YouTube Ads</h2>\r\nIn the next page, you will be asked to input your CPV bid. You can start using the recommended bid from the system. Don\'t worry you can amend this anytime later. Also don\'t worry about <a href=\"#youtube-ad-auction-overcharge\">bidding too much CPV</a>.\r\n\r\nThen you will be asked to choose your targeting method. There are many targeting methods to narrow down your <a href=\"https://support.google.com/adwords/answer/2454017?hl=en\" target=\"_blank\">audience targeting</a> (demographics, interests, topics, remarketing, keywords, placements), which you can combine to aim for the particular market you want. For this campaign, <strong>we wanted to target specifically people who are looking for Christmas songs</strong>. So we used keywords targeting to target Christmas-like keywords:\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/christmas_songs_keyword_targeting.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-219\" src=\"http://hanscs.com/wp/wp-content/uploads/christmas_songs_keyword_targeting.jpg\" alt=\"Christmas Songs Keyword Targeting\" width=\"404\" height=\"423\" /></a>\r\n\r\nKeep in mind that keywords targeting for video by is set to <a href=\"https://support.google.com/adwords/answer/2407779?hl=en\" target=\"_blank\">broad match</a> (<em>details <a href=\"https://www.en.adwords-community.com/t5/AdWords-for-Video/Does-Adwords-for-Video-Accept-Keyword-Match-Types/td-p/261241\" target=\"_blank\">here</a></em>). So my ad will be eligible to appear on searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, stemmings (such as floor and flooring), related searches, and other relevant variations (e.g. my ad may appear if user searched for <em>Xmas</em> instead of <em>Christmas</em>).\r\n\r\nAfter your ad has been created, the status will automatically be set to <em>Under review</em> until Google team has finished reviewing your ad. This process may take several hours to a day. After approval, your ad will begin running.\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/adwords_ad_pending.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-225\" src=\"http://hanscs.com/wp/wp-content/uploads/adwords_ad_pending.jpg\" alt=\"AdWords Ad Pending\" width=\"858\" height=\"232\" /></a>\r\n\r\nOur Christmas ad was set to run from 19 December to 26 December 2014, with a budget of SGD 5 daily (total SGD 40). Can you guess how it will perform?\r\n\r\nIn my <a href=\"/digital-marketing/promote-youtube-google-adwords-2/\">next post</a>, I will be posting <strong>some data results and lessons learned from running this campaign</strong>. So, stay tuned!\r\n\r\nDo you have any questions or comments? Let\'s discuss in the comments section.\r\n\r\n<hr />\r\n\r\n<a id=\"christmas-video-credits\" name=\"christmas-video-credits\"></a><strong><a href=\"https://www.youtube.com/watch?v=WEsRznrnwr8\" target=\"_blank\">Video</a> Credits:</strong>\r\n<ol>\r\n	<li>Music arrangement and video production by <a href=\"http://www.aurallion.com/\" target=\"_blank\">Stefanus Wayanartha</a></li>\r\n	<li>Vocals by <a href=\"https://soundcloud.com/steffi-tanim\" target=\"_blank\">Steffi Tanim</a> and Veronica Marcella</li>\r\n	<li>Guitarist and logistics by Hans Christian Sulistio</li>\r\n</ol>','Promoting YouTube Video With Google AdWords','','inherit','closed','open','','1-revision-v1','','','2015-01-01 08:52:07','2015-01-01 08:52:07','',1,'http://hanscs.com/uncategorized/1-revision-v1/',0,'revision','',0),(454,1,'2015-01-05 08:35:20','2015-01-05 08:35:20','Do you play for a church band? If yes, you may have experienced the hassle of gathering song chords before a band practice. Yes there many are worship song chords available on the internet. However some of the chords don\'t sound right compared to the actual song. Also gathering them from various sources may need some effort.\r\n\r\nLast 2012, <a href=\"http://www.closelycoded.com/\" target=\"_blank\">Closely Coded</a> undertook that problem. We built a simple <a href=\"http://music.kkihs.org/songs\" target=\"_blank\">worship song chords website</a> for an <a href=\"http://www.kkihs.org/\" target=\"_blank\">Indonesian Catholic community in Singapore</a>. The chords website can be easily managed through a CMS (content management system).\r\n<!--more--><h2>User Interface</h2>\r\nThe interface is designed to be simple and intuitive. Web visitors can choose from a list of the songs they want, or use the search provided on the top right header. The website is also equipped with a transpose tool. Musicians can use transpose tool to show the chords in a different key.\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_homepage.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-418\" src=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_homepage.jpg\" alt=\"Worship Chords Homepage\" width=\"858\" height=\"452\" /></a>\r\n<h2>Website Traffic</h2>\r\nThis <a href=\"http://music.kkihs.org/\" target=\"_blank\">worship chords website</a> has been running since 2012. We never did any publicity because it was meant for internal use only. However surprisingly on December 2014 month alone the website has served over 75,000 pageviews, over 38,000 sessions, and over 26,000 users.\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_analytics.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-421\" src=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_analytics.jpg\" alt=\"Worship Chords Analytics\" width=\"858\" height=\"448\" /></a>Most visitors (84.8%) found the website from organic Google search. For most searches on Indonesian worship songs which were listed on the <a href=\"http://music.kkihs.org/\" target=\"_blank\">chords website</a>, we appeared on page one.\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_google_search.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-426\" src=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_google_search.jpg\" alt=\"Worship Chords Google Search\" width=\"858\" height=\"448\" /></a>\r\n<h2>Content Management System</h2>\r\nThe content management for this website is simple. Admins can add new songs simply by logging in to the admin panel. The admin panel is also mobile-friendy. So during band practice, when a musician needs to adjust the chords for everybody, he / she can instantly edit using tablet or mobile phone browser within a few seconds.\r\n\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_cms.jpg\" target=\"_blank\"><img class=\"alignnone size-full wp-image-429\" src=\"http://hanscs.com/wp/wp-content/uploads/worship_chords_cms.jpg\" alt=\"Worship Chords CMS\" width=\"498\" height=\"638\" /></a>\r\n\r\nAre you interested to be a chords contributor? You can contact <a href=\"http://kkihs.org/pd/\" target=\"_blank\">KKIHS worship team</a>.\r\n\r\nOr do you want to build a website system similar to this? Feel free to contact <a href=\"http://www.closelycoded.com/\" target=\"_blank\">Closely Coded</a>.','So We Built A Worship Song Chords Website','','inherit','closed','open','','405-revision-v1','','','2015-01-05 08:35:20','2015-01-05 08:35:20','',405,'http://hanscs.com/uncategorized/405-revision-v1/',0,'revision','',0),(456,1,'2015-07-17 08:03:30','0000-00-00 00:00:00','<ol>\r\n	<li><strong>Git installation</strong>: Download <a href=\"https://windows.github.com/\" target=\"_blank\">Git for Windows</a>, follow installation instructions</li>\r\n	<li><strong>Configure defaults</strong>: Open Git shell, right-click on top-left console.  Click to enable QuickEdit mode. This will enable easy copying &amp; pasting to command prompt. Via this menu you can also change the background color.\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/git_default.jpg\"><img class=\"alignnone size-full wp-image-457\" src=\"http://hanscs.com/wp/wp-content/uploads/git_default.jpg\" alt=\"git_default\" width=\"540\" height=\"250\" />\r\n</a><a href=\"http://hanscs.com/wp/wp-content/uploads/git_quickedit.jpg\"><img class=\"alignnone size-full wp-image-458\" src=\"http://hanscs.com/wp/wp-content/uploads/git_quickedit.jpg\" alt=\"Git Quickedit\" width=\"376\" height=\"250\" /></a></li>\r\n	<li>Setting up your workspace on GIT</li>\r\n</ol>','How to Set Up Git for Windows','','draft','closed','open','','','','','2015-07-17 08:03:30','2015-07-17 08:03:30','',0,'http://hanscs.com/?p=456',0,'post','',0),(457,1,'2015-07-17 07:38:21','2015-07-17 07:38:21','','git_default','','inherit','closed','open','','git_default','','','2015-07-17 07:38:21','2015-07-17 07:38:21','',456,'http://hanscs.com/wp/wp-content/uploads/git_default.jpg',0,'attachment','image/jpeg',0),(458,1,'2015-07-17 07:40:03','2015-07-17 07:40:03','','git_quickedit','','inherit','closed','open','','git_quickedit','','','2015-07-17 07:40:10','2015-07-17 07:40:10','',456,'http://hanscs.com/wp/wp-content/uploads/git_quickedit.jpg',0,'attachment','image/jpeg',0),(459,1,'2015-07-17 08:03:30','2015-07-17 08:03:30','<ol>\r\n	<li><strong>Git installation</strong>: Download <a href=\"https://windows.github.com/\" target=\"_blank\">Git for Windows</a>, follow installation instructions</li>\r\n	<li><strong>Configure defaults</strong>: Open Git shell, right-click on top-left console.  Click to enable QuickEdit mode. This will enable easy copying &amp; pasting to command prompt. Via this menu you can also change the background color.\r\n<a href=\"http://hanscs.com/wp/wp-content/uploads/git_default.jpg\"><img class=\"alignnone size-full wp-image-457\" src=\"http://hanscs.com/wp/wp-content/uploads/git_default.jpg\" alt=\"git_default\" width=\"540\" height=\"250\" />\r\n</a><a href=\"http://hanscs.com/wp/wp-content/uploads/git_quickedit.jpg\"><img class=\"alignnone size-full wp-image-458\" src=\"http://hanscs.com/wp/wp-content/uploads/git_quickedit.jpg\" alt=\"Git Quickedit\" width=\"376\" height=\"250\" /></a></li>\r\n	<li>Setting up your workspace on GIT</li>\r\n</ol>','How to Set Up Git for Windows','','inherit','closed','open','','456-revision-v1','','','2015-07-17 08:03:30','2015-07-17 08:03:30','',456,'http://hanscs.com/uncategorized/456-revision-v1/',0,'revision','',0),(461,1,'2016-01-11 16:21:37','2016-01-11 16:21:37','I remember during my high school days (10 years ago), I was so engrossed in playing &amp; making games, to the point that it took up most of my school holidays. Here are some of them:\r\n<h2>District 17 (2006)</h2>\r\nBeat\'em-up 2 player game I coded in Flash using Actionscript 2.0, right before my high school graduation. <a href=\"http://hanscs.deviantart.com/art/Game-District-17-Fighting-164613038\" target=\"_blank\">Play the full game here</a>\r\n\r\n<a href=\"http://hanscs.deviantart.com/art/Game-District-17-Fighting-164613038\" target=\"_blank\"><img class=\"aligncenter size-full wp-image-463\" src=\"http://hanscs.com/wp/wp-content/uploads/sidescroll.jpg\" alt=\"sidescroll\" width=\"855\" height=\"640\" /></a>\r\n<!--more-->\r\n<h2>Excess Fire (2005)</h2>\r\nTogether with a friend of mine, we made a desktop side-scrolling plane shooter game. Made using Borland Delphi 6.0. Navigable using keyboard only.\r\n\r\n<a href=\"www.hanscs.com/dl/api_berlebih.zip\" target=\"_blank\">Download Excess Fire</a> (Windows only, .exe file)\r\n\r\n<img class=\"aligncenter size-full wp-image-469\" src=\"http://hanscs.com/wp/wp-content/uploads/autogun.jpg\" alt=\"autogun\" width=\"640\" height=\"480\" />\r\n\r\nNote that all the games made here are built for learning purposes only.','Games I Made During High School','','publish','closed','open','','games-i-made-during-high-school','','','2016-01-11 16:49:39','2016-01-11 16:49:39','',0,'http://hanscs.com/?p=461',0,'post','',0),(462,1,'2016-01-11 14:34:12','2016-01-11 14:34:12','','plane2','','inherit','closed','open','','plane2','','','2016-01-11 14:34:12','2016-01-11 14:34:12','',461,'http://hanscs.com/wp/wp-content/uploads/plane2.jpg',0,'attachment','image/jpeg',0),(463,1,'2016-01-11 16:12:42','2016-01-11 16:12:42','','sidescroll','','inherit','closed','open','','sidescroll','','','2016-01-11 16:12:42','2016-01-11 16:12:42','',461,'http://hanscs.com/wp/wp-content/uploads/sidescroll.jpg',0,'attachment','image/jpeg',0),(469,1,'2016-01-11 16:45:28','2016-01-11 16:45:28','','autogun','','inherit','closed','open','','autogun','','','2016-01-11 16:45:28','2016-01-11 16:45:28','',461,'http://hanscs.com/wp/wp-content/uploads/autogun.jpg',0,'attachment','image/jpeg',0),(470,1,'2016-01-11 16:46:06','2016-01-11 16:46:06','I remember during my high school days, I was so engrossed in playing &amp; making games, to the point that it took up most of my school holidays. Here are some of them:\n<h2>District 17 (2006)</h2>\nBeat\'em-up 2 player game I coded in Flash using Actionscript 2.0, right before my high school graduation. <a href=\"http://hanscs.deviantart.com/art/Game-District-17-Fighting-164613038\" target=\"_blank\">Play the full game here</a>\n\n<a href=\"http://hanscs.deviantart.com/art/Game-District-17-Fighting-164613038\" target=\"_blank\"><img class=\"aligncenter size-full wp-image-463\" src=\"http://hanscs.com/wp/wp-content/uploads/sidescroll.jpg\" alt=\"sidescroll\" width=\"855\" height=\"640\" /></a>\n<!--more-->\n<h2>Excess Fire (2005)</h2>\nTogether with a friend of mine, we made a desktop side-scrolling plane shooter game. Made using Borland Delphi 6.0. Navigable using keyboard only.\n\n<a href=\"www.hanscs.com/dl/api_berlebih.zip\" target=\"_blank\">Download Excess Fire</a> (Windows only, .exe file)\n\n<img class=\"aligncenter size-full wp-image-469\" src=\"http://hanscs.com/wp/wp-content/uploads/autogun.jpg\" alt=\"autogun\" width=\"640\" height=\"480\" />\n\n&nbsp;','Games I Made During High School','','inherit','closed','open','','461-autosave-v1','','','2016-01-11 16:46:06','2016-01-11 16:46:06','',461,'http://hanscs.com/uncategorized/461-autosave-v1/',0,'revision','',0),(471,1,'2016-01-11 16:47:38','2016-01-11 16:47:38','I remember during my high school days, I was so engrossed in playing &amp; making games, to the point that it took up most of my school holidays. Here are some of them:\r\n<h2>District 17 (2006)</h2>\r\nBeat\'em-up 2 player game I coded in Flash using Actionscript 2.0, right before my high school graduation. <a href=\"http://hanscs.deviantart.com/art/Game-District-17-Fighting-164613038\" target=\"_blank\">Play the full game here</a>\r\n\r\n<a href=\"http://hanscs.deviantart.com/art/Game-District-17-Fighting-164613038\" target=\"_blank\"><img class=\"aligncenter size-full wp-image-463\" src=\"http://hanscs.com/wp/wp-content/uploads/sidescroll.jpg\" alt=\"sidescroll\" width=\"855\" height=\"640\" /></a>\r\n<!--more-->\r\n<h2>Excess Fire (2005)</h2>\r\nTogether with a friend of mine, we made a desktop side-scrolling plane shooter game. Made using Borland Delphi 6.0. Navigable using keyboard only.\r\n\r\n<a href=\"www.hanscs.com/dl/api_berlebih.zip\" target=\"_blank\">Download Excess Fire</a> (Windows only, .exe file)\r\n\r\n<img class=\"aligncenter size-full wp-image-469\" src=\"http://hanscs.com/wp/wp-content/uploads/autogun.jpg\" alt=\"autogun\" width=\"640\" height=\"480\" />\r\n\r\nNote that all the games made here are built for learning purposes only.','Games I Made During High School','','inherit','closed','open','','461-revision-v1','','','2016-01-11 16:47:38','2016-01-11 16:47:38','',461,'http://hanscs.com/uncategorized/461-revision-v1/',0,'revision','',0),(472,1,'2016-01-11 16:49:39','2016-01-11 16:49:39','I remember during my high school days (10 years ago), I was so engrossed in playing &amp; making games, to the point that it took up most of my school holidays. Here are some of them:\r\n<h2>District 17 (2006)</h2>\r\nBeat\'em-up 2 player game I coded in Flash using Actionscript 2.0, right before my high school graduation. <a href=\"http://hanscs.deviantart.com/art/Game-District-17-Fighting-164613038\" target=\"_blank\">Play the full game here</a>\r\n\r\n<a href=\"http://hanscs.deviantart.com/art/Game-District-17-Fighting-164613038\" target=\"_blank\"><img class=\"aligncenter size-full wp-image-463\" src=\"http://hanscs.com/wp/wp-content/uploads/sidescroll.jpg\" alt=\"sidescroll\" width=\"855\" height=\"640\" /></a>\r\n<!--more-->\r\n<h2>Excess Fire (2005)</h2>\r\nTogether with a friend of mine, we made a desktop side-scrolling plane shooter game. Made using Borland Delphi 6.0. Navigable using keyboard only.\r\n\r\n<a href=\"www.hanscs.com/dl/api_berlebih.zip\" target=\"_blank\">Download Excess Fire</a> (Windows only, .exe file)\r\n\r\n<img class=\"aligncenter size-full wp-image-469\" src=\"http://hanscs.com/wp/wp-content/uploads/autogun.jpg\" alt=\"autogun\" width=\"640\" height=\"480\" />\r\n\r\nNote that all the games made here are built for learning purposes only.','Games I Made During High School','','inherit','closed','open','','461-revision-v1','','','2016-01-11 16:49:39','2016-01-11 16:49:39','',461,'http://hanscs.com/uncategorized/461-revision-v1/',0,'revision','',0);

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  `user_registered` datetime NOT NULL DEFAULT '0000-00-00 00:00:00',
  `user_activation_key` varchar(60) NOT NULL DEFAULT '',
  `user_status` int(11) NOT NULL DEFAULT '0',
  `display_name` varchar(250) NOT NULL DEFAULT '',
  PRIMARY KEY (`ID`),
  KEY `user_login_key` (`user_login`),
  KEY `user_nicename` (`user_nicename`)
) ENGINE=InnoDB AUTO_INCREMENT=2 DEFAULT CHARSET=utf8;

--
-- Dumping data for table `wp_users`
--

INSERT INTO `wp_users` (`ID`, `user_login`, `user_pass`, `user_nicename`, `user_email`, `user_url`, `user_registered`, `user_activation_key`, `user_status`, `display_name`) VALUES (1,'mystery','$P$BM8LXxpZevuNWzxaWE3cP8FQDJhKjU1','hans','hans@hanscs.com','','2014-12-22 11:20:14','$P$BgAy3sBCXBxGe9bIFG.Xsh64d13yj9.',0,'Hans');

--
-- Dumping events for database 'mystery_wp267'
--

--
-- Dumping routines for database 'mystery_wp267'
--


